Content marketing + conversion optimization

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I’m a big believer in the power of “intersections,” as described by Frans Johansson in his inspiring book on innovation, The Medici Effect.

The intersection of marketing and the-domain-formerly-known-as-IT is one, of course.

But recently I’ve also been exploring some fascinating ideas by mixing concepts from the 131 different kinds of marketing. Often, many of these subdisciplines of marketing grow independently of each other. Ultimately, however, they’re all focused on building connections and bonds with customers — and they can learn a lot from each other.

Last week, I presented a session on The 5 Principles of Conversion Content Marketing at the Online Marketing Summit in San Diego, riffing on what content marketing can teach conversion optimization, and vice versa. Here are the slides:

What are some of the intersections that have inspired you lately?

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