Why Your Business Blog is Boring


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You put a lot of effort into content for your company web site and now one comes. No one ever comments. Why? Because it’s boring.

1. You write like a robot. Find your voice and make it fun whatever that is. Take a risk and point of view. Pick a side that reflects your brand.

2. You write about topics that no one can relate. Make it current. Write about what people are talking about. This will place higher in search results.

3. You are always selling. Your blog is not for selling. People now turn that off. It is for educating the customer. Keep it that way.

4. You are anti-social. Push the blog topic out through social media and get people talking about it.

How to you make your blog more fun and interesting to read?

Republished with author's permission from original post.

Barry Moltz
Barry Moltz Group
Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 15 years. Barry is a nationally recognized expert on entrepreneurship who has given hundreds of presentations to audiences ranging from 2 to 2,. His third book, BAM! Delivering Customer Service in a Self-Service World shows how customer service is the new marketing.


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