Why Overall Traffic Doesn’t Matter As Much As Unique Visitors To Your Site


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It would be great, wouldn’t it?

Having hundreds and even thousands of unique visitors or potential customers scanning your website, ready and eager to purchase your services or products?

Yes it would.

But why is it that people seem to care more about their overall traffic results and not about the unique traffic that they’re generating?

The traffic that truly matters to the overall success of an online business!

I know what you’re saying, or at least thinking.

You feel that ALL traffic truly matters.

The overall … the unique … everything.

Well, yes and no. Traffic is good, but what good is it if that traffic visits your page for less than 10 seconds, or doesn’t purchase something that you’re trying to sell?

That’s why targeted, unique visitors should be the only traffic that you’re focused on.

No Unique Visitors and Traffic Means No Possible Sales

Like I said, overall traffic does not matter as much as unique visitors to your website.

The reason why a lot of entrepreneurs fail to be successful online is because of the fact that they don’t have anyone visiting their website that’s considered unique traffic.

Or, they’ve done the advertising and shared their post on social media platforms and they have a lot of people visiting their site – but those people visiting aren’t targeted people.

And what are they doing?

They’re quickly clicking the back button increasing your bounce rate.

If you don’t get unique visitors to your website, then you definitely:

  • Have a hard time promoting whatever articles you’ve written
  • Have difficulty increasing your subscriber rate
  • Struggle to sell any products or services

If you think about it, the online world has become extremely massive that if a company doesn’t spend large amounts of money on marketing and advertising to identify their ideal customers, then those customers will never locate that company’s website.

Instead, they’ll get traffic from other people that aren’t purchasing what they have to offer simply because it doesn’t target them.

Same thing goes for you.

As an entrepreneur, you have to research, identify and locate where your target audience is and market to them so they’ll take action and (1) subscribe to your site or (2) purchase what you’re selling.

The Key is to have Unique Visitors

It’s all about sending high quality, unique visitors into your site who will see your website without any hassles or problems.

And if you have a site that sells something, the unique visitors you get may not purchase or order anything once they visit but at least you got them onto your site – and that’s what matters the most.

It’s still all up to you if you offer a compelling site with quality services, products or content that can help you get them to respond to your call to action.

But, getting them there is important and is one of the most essential aspects to your business’ success

Generating High Quality Unique Visitors

It’s a given that you always use ethical and legitimate strategies to generate unique visitors.

  • Write quality web content
  • On-page SEO optimization
  • Promote to channels your visitors are active on
  • Repurpose. Repurpose. Repurpose.

There’s no need to ever consider tricking anyone to visiting your website by providing spam, using bots or hidden frames to create clicks.

But if you are starting up a business or would want to see your business grow to the next level of success, you should know how to drive more unique visitors into your site.

Here’s a few recommended readings:

Bottom line: Overall traffic is useless without unique visitors.


Unless you’re a gossip blog or something along those lines that makes money strictly by how much people visit your website, your focus shouldn’t be on overall traffic.

Many entrepreneurs fail to succeed in the online world because their main focus is to generate more and more traffic to their websites not even knowing that they are already compromising the quality of their visitors.

Don’t make this mistake.

Andrew Warner
Andrew M. Warner is the content writing mastermind behind Content Ranked, a site that helps marketers and businesses create content on their site that converts. When he's not creating content, he's usually networking on Twitter, over at @CopyWarner


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