The Big Data for mobile applications trend and the effect on mobile sales


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Mobile app development embrace the big data trend that is getting more and more popular at present. The surge of enormous data amount affects mobile sales all over the world.

The usage of mobile devices has come to a very high level. For most people, mobile devices are inseparable from their day to day lives. With almost all activities done through mobile interactions, businesses no longer could undermine the relevance of the different mobile app development services. Today, majority of businesses have their own mobile strategy.

When organizations find a mobile strategy for their operations, this is where big data has a significant role to play. If data analytics means the ever growing volume of different digital data with huge potential for analytics, mobile interactions and engagement contribute to the variety of data and overwhelming volume of data. Big Data on the other hand, with its analytical potential could provide the most powerful and succinct insights that application developers as well as marketers could use effectively to make successful applications. So, the relationship of mobile applications with data analytics is actually mutual and complementary.

The complementing and intertwined relationships of data analytics and mobile apps are assessed best with several trends and recent statistics. The statistics and trends showcase how the application ecosystem is affected by the emerging data analytics while mobile interactions continue to contribute to the ever growing data volumes. The real time use of mobile data, which include user behavior and interactions would further help mobile applications address the wishes of the users better. Real-time data analytics based on mobile data continues to add value to mobile applications of various niches, including shopping, enterprise, games, finance, dating, health and a whole lot more.

When it comes to marketing mobile devices and apps, the role of data analytics is pretty remarkable. Already, across some niches and industries of mobile marketing, the impact proved huge. More organizations that integrate an app creation software, understand the positive impact of data analytics on their mobile marketing, analytics would continue to thrive in the mobile environment. Thanks to data analytics that grab the voluminous and diverse data and having the most actionable and relevant analytics is no longer a hard thing to do.

Data analytics has long been influencing how businesses operate. Furthermore, the system resourcefully helps them acquire massive access to statistics, information and details that have significant value as well as strategic relevance to the purpose of trade. The following are the ways that data analytics impact sales of mobile apps.

When developing an app that targets an international audience, it’s important to check out details on how users from various countries relate and respond to a mobile solution. Putting up with finely filtered native data from various locations, enable ample information on planning and approaching mobile application for users from a certain region and scope out and build a solution effectively with the features, interface, support and functionality that works perfectly with them.

The in-app purchase is an effective method of monetizing the app and drive sales to it. It’s necessary to truly take a deep dive to valid references. To effectively do this, dig out the information on which purchase format that suits the application idea well. Data could get help on various similar applications, which operate on the same model and provide in-application purchases to prompt sales. It would be great to work on areas of customer experience and security.

Consumer choices and market preferences keep changing with time. Automobile, gadgets, clothes, everything changes in appearance, proposition, trait of utility and features with the changing user requirements. It’s important for businesses to channel trends in their favor via tapping consumer opinion in the right way.

To ensure that the application to build is comprehensively acceptable in the target market, it’s important to determine the market crowding evaluating similar applications. This enables allowing all information needed to deal with creating a competition-proof application strategically. This serves as a wonderful source of information to roll out an app effectively, with individuality and exclusivity of its own, helping with great sales potential.

For an application that has to communicate regularly with a big set of users in a region, it’s imperative to go with target area marketing with local databases. This helps effectively carry local SEO activities as well as stimulate sales of local companies, enabling them to notify a customer for various updates and offers or for flash deals or just keep them engaged with weekly promotions.
The trends help determine how important data is to drive and affect mobile application sales. Implementing and accessing it right in product development and market study could yield great results. When planning a mobile apps, make it go with big data!

Dhrumit Shukla
Dhrumit Shukla has been working as Business Development Manager in a software development company named TatvaSoft since 5 years. He is profoundly skilled and well experienced in providing software development services on various technologies ranging from Microsoft .NET to JAVA, SalesForce, BizTalk, SharePoint, PHP, Open Source, iOS, Android, Pentaho and the list goes on.


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