Role of eCommerce in Solving the Big Challenges of Automotive Industry


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Shopping from one store to another seems so tiring today after the appearance of eCommerce into all our lives. From fashion, electronics and home appliances, food products, medicines, beauty products or better say from pin to a piano, everything is available online and even people prefer getting them online. Thanks to eCommerce, shopping has now become a piece of cake.

With every other industry establishing their online presence, there’s one such industry that has already taken its baby steps into eCommerce but also holds the potential to break records of every other in the eCommerce field out there and that is none other than the automotive industry which is grooming and slowly making its presence felt in the online market.

Although the full-fledged sale of automobiles online will take time because investing in an automobile is a long-term investment that people make and are yet to buy the idea of buying one online, the automotive eCommerce market is expected to pass $12B in 2019 and can crossover $19B by 2022. On the contrary, its aftermarket parts sales are a hit already. The digital influence on parts sales alone is $148B and is estimated to grow to over $160B in 2022.

Still, there are some challenges which need to be overcome for the automotive industry to be a big success as a whole just like the others. Let’s take a look at what are those challenges and how eCommerce can solve them for the automotive industry to become a name in the online market.

1. Smooth Exchange of Information

There are countless variants of automobiles and its parts so one can only imagine how much information each would have and to pass that to customers becomes even more challenging. Hence, an automotive industry eyeing for eCommerce can benefit from the ease of information exchange via an automotive ecommerce software solution.

Automating your automotive information including the inventory information, product details, client information, order; shipping and payment details, every bit of it can be made real-time through ERP on your online store. Forget the need for filing, recording, maintaining paperwork related to the buying and selling of automobile or its parts anymore. The buyer or the seller, both can access the required information whenever required without bothering each other.

2. Improved Order Processing

Ordering in the automotive industry is not as simple as buying groceries. There’s a wide range of components, customizations and complexity associated with it and manual processing of which can make things even more complicated. Whereas, starting a web store of the same will help not only the customer in selecting what they want and ordering them but will also help you as a seller to streamline each order smartly and easily.

This proves more effective in B2B bulk ordering as having a B2B auto parts web store solutions will avoid any kind of errors from taking place which could lose business and you can even carry out multiple orders without the fear of any confusion or mistakes to take place.

3. Simplified Product Search

Finding an auto part is more difficult than buying an automobile itself. To get the exact make, model and year of the auto part becomes very demanding and it is not easy to search the specific one among the vast pool. But, with online automotive spare parts solutions, you can narrow down the search for the clients and customers, saving their time and effort. With advanced filter search, you can assist them in finding exactly what they are looking for and ordering it at the very instant before the stock runs out.

4. Error-free Payment and Shipping

Whether buying an automobile or its spare parts, there’s a lot of records that follow like the order details, shipping info, payment receipts, bills, guarantees, warranty, certifications etc. Nothing is a big relief that having an automated solution handle this all which will also reduce the frequency of errors that usually occur when taken care of manually.

5. Marketing of Related Products

In an offline store, a customer won’t wait or have time to take a look at other products until they need it. This puts a limitation to the sale of products. While in the online store, you can easily cross-sell and upsell products and boost your sales. With the help of your automotive ecommerce website builder, you can integrate such promotion of related products in a way that it appears right at the checkout page which will encourage the customer to take a look at it and finally add it to the cart and make the purchase.

Final Thoughts

Online shopping is rising high every minute. Integrating an eCommerce solution into an existing business may sound expensive and daunting but it is a one-time thing that will yield lifetime benefits. eCommerce is guaranteed success if developed and done right. All you need is an experienced partner like us MobiCommerce is getting your fine automotive ecommerce software solution ready.

Rakesh Jain
Rakesh Jain is CEO and Co-founder of MobiCommerce, an eCommerce web & mobile app development company to build Magento Mobile App and PrestaShop Mobile App for online eCommerce stores. With an entrepreneurial experience of 14 years, he is a visionary who proactively look out for the next big thing.


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