Improve Mobile Apps ROI By Addressing These Factors


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Almost all companies have a functional mobile app and, of course, want to improve their return on investment (ROI). The most immediate obstacle you need to overcome is winning over users, but what happens next? To get the maximum of your investment, you cannot just stay with mobile application development and forget about them but also to create a mobile application optimized for success.

Best Practices To Improve Your Return On Investment

Fortunately, there are several ways to increase the use of the app and its ROI.

Let’s take you on tour of how focusing on below parameters could help you boost the expected ROI.

• Use targeted marketing
You can learn the importance of marketing when onboarding new customers and mobile app users. However, have you thought about how to improve your reach for current users? If you want to improve the efficiency of your mobile app, you should use marketing based on past behavior that will spark your audience’s interest. App marketing campaigns, such as push notifications, A/B testing, and in-app messaging, can be a great way to keep engagement high.

• Offer rewards
All your users want to feel valued by your company. Therefore, offering a rewards program and discount coupons for mobile devices will show that you value and recognize your loyalty.
Create a loyalty program through your application. Give users of your mobile app early access to a big sale or promotion if they buy an in-app item. If a user reached a game-specific level in your app, you could reward them with a game-specific compensation, such as credits and coins

• Do one thing very well
When it comes to the functionality of mobile apps, less is usually more. Many functions can jeopardize the viability of your application, so you need to focus on your single main objective. If you define your app’s primary interaction, it will create significant value for you and your users. If your first transaction doesn’t get the attention it deserves, offering another one won’t help, it just means that your initial transaction needs more attention.

• Gauge multi-touch attribution
The customer’s journey is complex and sometimes, the installation paths of the applications too.
It’s pretty clear why; if you check you’re buying psychology or install apps. You are unlikely to install an app when you first hear it unless it is accompanied by an excellent recommendation from a trusted reference or a friend. But the second time, you are probably more likely.

• Share on social networks
When users communicate with your app, they are more likely to talk about it on social media and share their experiences with others. Social sharing is especially vital with multimedia applications, as they depend on the user’s interaction with subscriptions, reach, and content. The more content is shared via social media, the more it attracts attention. Social media is an important part of the engagement process that should lead to a better return on your mobile app.

• Add customers with weekly value
Your mobile app needs a value that encourages users to use it at least once a week. If your primary market uses your app only once a month, it can be challenging to establish a primary target group of regular users. You want to add value so that your mobile app is at the forefront of your users’ concerns.

• Evaluate attribution models
Not all advertising partners need to have an identical attribution model, and mobile marketers should certainly consider different allocation models for different types of advertising. For example, video ads and banners are not the same, do not have the same level of involvement, and have very different options for influencing behavior.

Why keeping ROI a key function can simplify mobile app development

The world is following the mobile-first approach for doing business and is heavily investing in mobile app development. Estimating the mobile app ROI is itself a complex calculation. It requires a holistic view to interpret the impact of development at each step involved in the business.
However, getting into degrees and then computing the ROI of mobile app increases the end results and aids your business in the direction you wish to direct.

Panacea Infotech, a leading mobile app development can offer your businesses an end-to-end support with supplementary support along development.

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Nitin Nimbalkar
Over 17 years of experience into various IT domains, I have developed expertise in developing business strategies and management. With an innate ability to achieve results, I believe in creating strategic application to face business challenges.


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