Impact on CRM Software Market after Apple and Salesforce Partnership


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When commerce surfaced, it was only limited to physical, local interactions. But in a very short while, it has evolved and has become a crucial aspect of e-commerce. Even though a lot has changed in this time, the prominence of the customer is one thing that has not changed over time. The deal is that, unless you can persuade the customer to make a purchase, you won’t get very far irrespective of what you’re selling.

In whatever way the whole trend is being viewed, one thing that cannot be denied is that buyers are the lifeblood of every establishment. For that reason, your business success is mainly determined by the strength of the relationship you can build with your customers. This is where the whole idea of a CRM comes into play.

What is a CRM?

The full meaning of the acronym CRM is customer relationship management. When viewing it on a broader scale, CRM is any technology, strategy, or practice created to assist organizations to achieve a strong relationship with customers.

The business world today often refers to CRM as specific tools, especially a software or web application that allow businesses to concentrate on particular associates and customers whether they are service users, suppliers, buyers or anyone that the establishment is in business with.

When considering the benefit that CRMs offers in sustaining and perfecting buyer relationships, you may assume that the concept has long existed. These tools have been dominant in the business sphere, but in reality, they’re a recent development.

Salesforce CRM

Today, the worlds most popular CRM development company is Salesforce. Salesforce CRM platform offers a variety of customer relationship management tools using IoT, App cloud, Analytics Cloud, Data Cloud, Community Cloud, Service Cloud, Marketing Cloud, and Sales Cloud.

CRM development has huge potential as it’s continuously being embraced by many giant companies such as T-Mobile and Schneider Electric. A remarkable breakthrough for the CRM platform is the partnership it has influenced between Apple and the Salesforce company.

The Apple and Salesforce Partnership

On the 24th of September 2018, Salesforce and Apple publicized their partnership. This partnership is aimed at bringing together the iPhone app development services and the most popular CRM development platform run by Salesforce. This movement will enable new mobile apps that will be perfect for business using the iOS mobile operating system which is the worlds most powerful platform. In this effect, Salesforce is reforming its CRM software to enable useful features on the iOS native mobile platform.

These organizations will offer resources and tools for thousands of Salesforce developers to enable them to use an iOS / Salesforce mobile SDK to develop native apps, and also a web-based free learning platform on iOS app development on Trailhead. Some of the development that the partnership will bring about include:

Native Salesforce iOS apps for business

In the bid to offer exceptional experiences to customers, Apple and Salesforce will work to restructure the Salesforce mobile app, and it will be on iOS exclusively. This development will provide new capabilities such as shortcuts on Business Chat, Face ID, Siri and more. Additionally, the first-ever Trailhead mobile app will be released by Salesforce. These companies will also offer powerful iOS apps for small business and industries to substantially serve user needs.

Empowering Salesforce developers on iOS

Salesforce and iOS app development services are building the first Swift optimized mobile SDK from Salesforce. Swift is an iOS intuitive and powerful modern programming language. The SDK native apps will make it possible for developers and firms to design and deploy applications for iPad and iPhone on the Salesforce lighting platform which adds up to numerous iOS apps available in the app store for business.

Accelerating developer learning and career growth

Salesforce and Apple strongly believe in empowering developers and in technology democratization. This trend aims at teaching developers new skills irrespective of the level of education for daily business tasks. iPhone app development services involve launching a new development Trail aimed at supporting career and learning enhancement. This trail will enable anyone to use Xcode to create native iOS apps with Swift.

The CRM Market

In recent years, it’s become a norm for a CRM development company to experience irregular growth patterns, and this trend is not set to change in 2018. There was an increase of 18% in the overall usage of CRM development in 2017 and based on this report, we also learned that about 91% of firms who have ten workers and up now use CRM development solutions when compared to those with less than ten employees, amounting to only 50% who use the app.
CRM users have equally found the app to be effective which implies this growth report will continue. More than 70% of these customers say that CRM software has eased their customer data access.

It can be deduced that as more firms invest in these tools, the CRM development company market will continue to soar higher. It’s clear from the statistics that more businesses will invest in these solutions. These solutions are not only fostered by the fact that they offer improved results, but also to build an enhanced user experience and keep up with their competitors. With all these trends, CRM development companies are expected to transform into an industry worth 40 billion dollars before year end.
This enormous potential is already at the verge of being accomplished with the Apple and Salesforce partnership, making CRM Stock a more attractive investment.


There is an increase of over 2% on Salesforce CRM to reach a new all-time high after it publicized its partnership with iPhone app development services on September 24. This partnership will enable the release of new polished iPads and iPhones apps offered by the cloud-based customer relationship management organization.
We can easily conclude that the Salesforce deal with Apple makes the CRM stock look more promising at the moment which will, in turn, boost its market value.

When you’re ready to start a new project that takes advantage of this partnership, be sure to contact us and we’ll work with you to make your project a success.

Vishal Bhatia
Vishal Bhatia is an international pioneer and expert innovator in the field of outsourced web, software, and mobile application development. In the last decade as the CEO and Co-founder of Dedicated Developers, he has successfully partnered on development projects with over 320 technology companies from 12 different countries to bring their web and mobile application ideas to life. His passionate team at Dedicated Developers is revolutionizing the outsourcing industry by cost-effectively aligning technology strategies focused on fueling business growth.


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