How to Boost Business with T-shirt Marketing Strategies


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T-shirts are everyone’s favorite piece of garment. As per the studies, every year 2 billion t-shirts are sold worldwide. Looking back to its inception, people used to wear union suits as undergarments. After that, they cut it in two halves, and that upper half is now widely used as a t-shirt.

Since then, it has been everyone’s go-to fashion piece. And nowadays, people express their feelings and sentiments through the medium of personalized t-shirts. While it is much more than just a piece of garment, it can be a great source of marketing as well.

Here are some of the benefits it comes with:

  • Cost effective if ordered in bulk
  • Simple to style
  • Versatile
  • Quick to produce
  • Outlasts the campaign period
  • One of the best direct marketing tools

When you are an e-store owner, you can also cover the market of customized garments by integrating a t-shirt designer tool to your e-store. Just simply integrate it with your store and you are done. Your customers can design their own products and order them online.

Sounds relatable? Let’s understand the scope of this idea and how to make the most out of it.

Crowdfunding Events

These events are a modern-day approach to raise funds for good causes.
Here is how you can make them a success with customized t-shirts. Using a t-shirt designer tool, your customers can create a unique t-shirt that is relevant to the theme of the event. Once ordered and printed, everyone participating will be wearing them on the day of the event. After taking plenty of pictures, users might share it on social media and other platforms. The major thing is that it makes your event stand out. It helps you raise awareness among people the right way.

Product Marketing Campaigns

The biggest example of such a campaign is Coca-Cola’s custom t-shirt campaign in 2013. They curated this campaign by sending around 600 custom tees to the selected fans and employees. After they received the product, they had to take a picture of themselves wearing it and share them with Coca-Cola. By using all those images, they created a motion picture that came together as an animation of the cartoons on the t-shirts.

In that animation, there were two characters trying to make a pair of lips smile. After several failed attempts, they made them smile by giving them a sip of Coca-Cola. Here the message was clear, Coca-cola opens happiness. It was a popular video known as a “Wearable Movie”.


In tourism, you have a global audience base. Hence, it might be a bit tricky to create a marketing campaign that targets them all. And t-shirts can contribute their part in it as well.

Do you remember “I Love New York” t-shirts? They were created to promote the tourism of New York City. We can find this t-shirt in different countries. The idea here is to create something creative using this medium. After getting them printed in the required quantity, all you need to do is distribute them through different mediums. As the design will be custom and unique, it will grab users’ attention giving your campaign the maximum attention and success.

Business Events

Business events are the source to showcase capabilities and gain international contacts and prospects. Here is how a t-shirt can make an impact:

Customize a plain t-shirt by adding some uniqueness to it. You could also use any company slogan or clip art to evoke more interest in users.

Adding the Creativity Factor

T-shirts can boost marketing campaigns and help you reach new customers. Apart from following regular trends which are already in the market, how about creating something on your own and bringing out of the box that everybody loves. You could also provide your customers a freedom of creating products their own way. The t-shirt designer tool is exactly what you will need to execute such tasks. Integrating it with your e-store will let your customers prepare the products of their choice.

The Benefits you Get


If looking to market products in a way that doesn’t make a dent in your budget, then t-shirts are the best marketing strategies. You will save a lot by making these promotional items rather than going for billboards. It also diverts your marketing efforts in the right direction.


Every time your client or your employees wear your t-shirt, they will contribute positively to spreading awareness of your brand. People will recognize your business and it will help you boost your customer base and sales.


When you give away t-shirts to your clients, it will actually make them remember your brand. Also, since they are presentable and functional, it will help you spread your message connected with it.


Overall to make the best out of your t-shirt marketing campaigns, it all depends on how well you blend your creativity with your abilities.

Pratik Shah
Mr. Pratik Shah is Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering custom product design software and Web-to-Print Storefront Solutions. He has been giving his valuable tips and suggestion about Magento product designer tool and other useful Magento extensions.


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