How Print Automation Elevate Your Business


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Statistics estimate the web to print market to grow at a rate of 7.62% until 2025. And that says it all! This industry is evolving at a fast pace. And the number one trend contributing is Automation. Most print companies are automating their print workflow to speed up the process, reduce errors, and provide a better customer experience.

In the most basic sense, print automation is the use of technologies and software that reduces the need for manual work. For example, if you have an online print shop, what if you could add all your templates in a one go with all the specifications? Your data entry work completed in one go and now you can focus on the quality of the print. That’s how A successful print workflow automation process adds to an organization’s efficiency.

Are you still uncertain to automate your print workflow? Then this post is for you. We will discuss the benefits that print automation has to offer.
Let’s get started!

Reduce Errors

Humans are prone to mistakes. Also, since the print process is complex and mistakes can occur at any stage – while writing the print instruction or assigning colors. Workflow automation has proved highly effective in reducing errors with the help tools that identify errors. After identifying and eliminating mistakes, it becomes easy to deliver the correct output in less time.

Increase Speed

By completely reducing the manual process, automation software enables you to complete more number of print jobs in an hour. It also adds up to the productivity of your staff because they no longer have to spend their entire day getting the print done. Instead, employees can focus on other crucial tasks of the business.

Improve Customer Satisfaction

The demand for personalization is rising. Consumers are searching for services that provide personalized products. Automation software has inbuilt processes that you can customize to suit customer requirements. This will help you cater to the increasing personalization demand and thus enhance user experience.

Customer experience is critical to the growth of your business. Do you know 86% of buyers will pay more for better customer experience! You must consider having automation software that will add to consumer satisfaction.

Stay Competitive

One of the biggest challenges a business faces is to stay competitive in the industry. There are various ways to stay ahead of the competition but it is important to identify what works out well. It is your ability to adapt to trends. According to Harvard Business Review, the companies that are in front of their competition are those that learn to adapt to new advancements. Print professionals have predicted that the automation trend will impact workflow in 2020 and beyond. Automating your workflow will not just provide the above- mentioned advantages but will give you a competitive edge.

Summing Up

Automating your workflow is a stepping stone to taking your printing business to the next level. You can now achieve superior productivity, and deliver better services to your clientele all thanks to automation.

So, when are you automating your workflow?

Pratik Shah
Mr. Pratik Shah is Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering custom product design software and Web-to-Print Storefront Solutions. He has been giving his valuable tips and suggestion about Magento product designer tool and other useful Magento extensions.


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