Are you running a business or just planning to kick-off in the near future? Whatever the status may be, you must be brainstorming to find out feasible and effective branding strategies. It’s because marketing is a vital element for helping you reach out to your target audience.
Simply put, you need to figure out the branding strategies that you think will rock — the ideas that will help you reach a wider audience base. Now that we have plenty of mediums and techniques at our disposal, we can easily establish a connection with a bigger audience base.
“We have the technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar, eBay Founder
Effective branding strategies are the key to the success of your business. No matter how good and affordable your products/services are, you won’t succeed if you don’t have effective marketing strategies in place for promoting your business.
Now, we know how vital marketing strategies are in running a successful business. Keeping this in view, this article will discuss several lesser-known yet proven branding strategies that will surely help you grow your business.
Here are the 6 proven branding strategies to grow your business:
1. Conduct proper market research
Knowing your niche and audience is vital for the success of any business. This is unquestionably the first step towards your finding effective branding strategies that would help you outperform your competitors.
By conducting market research extensively, you’ll have a better understanding of the products that are in trend and likely to rise in the near future. Also, you’ll come to know the shopping behavior of your target audience — what quality and design they love the most, what inspires them to buy a product or service, where they reside, what is their age, their interest, and so on. Once you identify your target market, then the rest of your marketing plan will fall in place brilliantly. For instance, if your target audience is youth, you’ll be sure that they reside on most of the social media platforms and you should launch promotional campaigns there.
2. Develop your brand’s own unique voice
Your unique brand voice is very important. It let your audience make a perception of your brand. Also, your brand voice helps you to be identified and makes you memorable in your niche market.
Your brand voice should be consistent across your all marketing campaigns. It must also resemble the way you talk to your friends or family members in an attempt to make your brand familiar to your audience.
Tell lots of brand stories in the tone your customers would love. If your product falls in the fun segment and your customers are fun-loving, try to make your brand voice humorous, not serious. Your language should also match the language with your target audience. The ultimate idea is to easily establish a strong connection with them.
To amplify your speaking as well as writing to come across as genuine and relatable.
3. Leverage the power of social media platforms
Social media has transformed the digital marketing ecosphere. It has dramatically changed the way people used to market their products a decade ago. And this lies in the fact that a significant percentage of people worldwide use various social media platforms today, making it the best place for marketing.
As per Statista, over 3.6 billion people worldwide were using social media networks in 2021, and the number is projected to increase to around 4.41 billion in 2025, Facebook is the most popular social media platform with 2.6 billion monthly users in January 2021.
The above data is enough to show why social media has become a hot spot for marketers. So get compelling social graphics and kick off your campaign on different social channels.
Now that you have conducted research and you exactly know who your target audiences are and which social media platforms they reside on, create an account and pages, etc for your business on those particular social media platforms such as Facebook, Twitter, and Instagram, etc. and start promoting your products. While creating pages, don’t forget to include your location, contact details, and links to your site.
It’s time to connect with your audience now. Engaging content, especially pictures of your products, will help you establish a lasting connection with your customers. Also, try to reply to their queries, comments, queries, and direct messages to show that you’re concerned and value them. Then, gradually, they will become your customers and then brand ambassadors.
4. Create awareness in locality
Marketing your business in your own locality is easier than anywhere else. There are various ways through which you can reach thousands of people in your local market. Make some custom t-shirts for your local sports teams such as cricket, soccer, basketball, etc. Your marketing efforts also include creating flyers/pamphlets and spreading them in your neighboring areas.
If you can afford it, sponsor a team.
Also, contact schools, colleges, large corporations and make personalized high-quality t-shirts with their specific logos. If you’re unable to create a logo design or graphics design, hire a professional graphic designer from a creative marketplace like Designhill.
5. Build online presence
The Internet has turned into an effective marketing place where many businesses put their efforts to promote their brands. And you can also embrace this great marketing strategy by building a website or/and blog. Blogging is a good strategy for increasing brand awareness and bringing potential customers to your website.
The only thing to consider is the quality of the content. If you can create great content, that’s great, blogging is an ideal place for your marketing efforts. Remember, search engines love good quality fresh content and they will push your website to the first pages.
Besides, you get connected to your customers through blogs —answering their queries, comments, and more importantly, you would come to know their tastes, choices. When you engage with your target audience, they start believing in your brand’s authenticity.
6. Do SEO Optimization
Now you have created websites/blogs and published great content, but your work is only half done without doing SEO optimization. Remember that the search engines reward fresh and unique content and penalize duplicate content. So make sure that the content you post is original.
Incorporate high-ranking relevant keywords in your content. Use online tools such as ahrefs for keyword research. Don’t forcibly add irrelevant keywords. Target keywords change with time, so make sure your keywords are updated and as per the current search rankings.
7. Offer discounts
Offerings, takeaways, and discounts are proven marketing tactics. No matter how small or big they are, customers rush to grab them. Consequently, your t-shirt business successfully grabs a significant number of eyeballs.
When your clients come to know about your offerings, they show interest in your business thus boosting your business.
These are some of the proven yet effective branding strategies for growing your business. A large enterprise or a small business, or even a startup — whatever the size or type of your business may be, great branding strategies in place is essential. Incorporating these seven branding strategies will turn your business into a large enterprise in just a few years. The approach mentioned in this article will help you improve your brand awareness and exposure.
Wish you all the best! Cheers!!!