A few weeks from now in Germany, we have the kick-off meeting for a certain automotive manufacturer’s global CX program. All regions of the world will be represented, either in-person or via teleconference. One of the main issues that will be discussed is global governance.
But what is global governance, and why is it so important to a CX program?
My colleague Paul Herdman and I discuss the issue in this week’s MaritzCX Café post.
As we discussed in the video, global governance structure is a mechanism that helps to define, design, and implement global CX programs. It determines the ground rules for the CX progam’s worldwide expansion, so the CX team can focus on the customer. Global governance is crucial to the inception and long-term success of international CX programs.
As always, let me know what you think.
Auf Wiedersehen.
@christravell