Custom T-Shirts: To Boost Your Customers’ Marketing Campaigns


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T-shirts are cool and comfy and everyone loves wearing them as casual wear. What if you turn a t-shirt into a statement or a ‘sentiment’? Yes – you can do that with custom t-shirts. With the ever-advancing tech world today, there is hardly anything that people can’t print on t-shirts.

If you are a fashion retail store owner or a print store owner, you can let your customers design their t-shirts by integrating a t-shirt design software. Various businesses can use these custom t-shirts for their marketing campaigns.

Let’s see how custom t-shirts can help in several marketing campaigns.


Crowd fundraising events are a good way to raise funds for noble causes. Giving away custom t-shirts as per the theme is a great way to appeal to fundraisers.

Read on to know how you can help customers turn their event into success by using an online t-shirt design software.

Your customers can design a t-shirt relevant to the theme.
The organizers of a crowdfunding event will demand the designer t-shirts in bulk.

So, ensure that your online t-shirt design software fulfills bulk orders.

Product Marketing Campaigns

Custom t-shirts can also be useful for product marketing campaigns.

For instance, if anyone starts a new business and wants to promote their products to broaden the outreach to the audience.

Coca-Cola organized a campaign back in 2013 by giving away 600 custom tees to its fandom and loyal employees. After that, people took pictures of themselves in those t-shirts and Coca-Cola compiled those images to create a 70-sec animation video to convey their tagline – Open Happiness.

So, you too can add an online t-shirt design tool to your estore that lets your customers unleash their creativity to create custom t-shirts to market their businesses.

Tourism Campaigns

Conceptualization and execution of tourism campaigns is tough. This is because it is not just for domestic audiences, but also for the global audience. To make the global audience want to visit a country or a city, there must be something that leaves a long-lasting impression of it on the targeted audience. Creating a unique promotional t-shirt is important.

Let’s take an example. If a tourist company in New Jersey wants to promote New Jersey tourism, they can print ‘I Love New Jersey’ t-shirts in bulk and share them across. This way, more global tourists can notice that and show interest in visiting New Jersey. They can even tie-up with a few celebrities who wear and flaunt these custom t-shirts. Due to the global appeal of these celebrities, chances are high that global tourists visit New Jersey and get their tourism packages from the tourist company and of course the t-shirts.

So, if you provide an online t-shirt design tool, such tourist companies or agencies can design custom t-shirts for their promotion.

Business Events

Business events are often less glamorous and more formal. However, with beautiful custom t-shirts; they can also easily engage a larger audience. In order to make your business event a success, custom t-shirts can be of great help.

For instance, if a company organizes a seminar, conference, or launch event, employees can wear custom t-shirts bearing the logo and tagline of the company to promote their company and appeal to customers more. When visitors notice that, they would find it not only more attractive but also innovative.

Similarly, if a company participates in a business expo where a large number of companies are participating; a custom t-shirt with a unique design can help you stand out and attract visitors.


Customization is there to stay forever. Among a number of custom products, custom t-shirts can be highly valuable as a great promotional tool. If you too want to engage customers by letting them customize their t-shirts, integrating an online t-shirt design tool can be a good idea.

Pratik Shah
Mr. Pratik Shah is Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering custom product design software and Web-to-Print Storefront Solutions. He has been giving his valuable tips and suggestion about Magento product designer tool and other useful Magento extensions.


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