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The Web Puts a New Spin on the Campaign Management Loop

Michael Collins -

The Best Branding Pales Beside Bad Behavior

Dick Lee -

Slay the Data-Overload Dragon With Distributed Processing

Michael Wolfe -

Ensure That Your CRM Project Starts Off on the Right Foot: Six Principles To Achieving CRM Project Success

Morris Karolicki -

Will the Consumer Be at the Helm of the Smart Bank of the Future?

Bryan Foss -

What Are We Looking for in 2005? The Year in a Hand-Basket

Paul Greenberg -

CRM in China? Here’s Why It Has a Few Years To Get There

Sampson Lee -

Who Owns Customer-Centricity?: A Round Table Discussion

Round Table -

The “S” Word: Strategy Can Sabotage CRM

Jill DychÉ -

A Prediction: Integrated Multichannel Self-Service Will Gain Momentum

Christine Wright -

Email, Blogs and RSS To Be Hot Marketing Trends in 2005

Larry Chase -

CRM 2005: Will Technology Finally Live Up to Its Potential?

Jim Dickie -

Good CRM Must Have Objectives and Measurements

Jeremy Cox -

SME Vendor CEOs Take Note: Focus on Agility

Janet White -

Expect a Year Full of Opportunity and More Surprises

Denis Pombriant -

CRM Industry Predictions for 2005: Five Key Trends

Bob Thompson -

CRM Process Design for 2005: The End of Amateur Hour

Dick Lee -

The Message to CRM Vendors in 2004? Show Me the Money!

Jim Dickie -

A New Era of Account Service? (I Hugged a Client)

Eric Thiegs -

Want To Know What’s Best for the Customer? Ask Your Service People

David Rance -
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