Jill DychÉ
The “S” Word: Strategy Can Sabotage CRM
This article was originally published by Baseline Consulting. I always chuckle when I hear a colleague of mine recommend a "strategy session." I imagine a large executive conference room bursting with business people and a handful of IT staffers, some at the table with notepads...
Getting Ready for CRM: A Pre-Implementation Checklist
The following was excerpted from The CRM Handbook: A Business Guide to Customer Relationship Management These days it's practically routine to pick up an industry trade magazine featuring a CRM case study...