Janet White

Don’t Depend on Technology To Fill the Sales/Marketing Chasm

Janet White -
It's a common scenario. Marketing dictates to sales not only how they have to sell products but also how they have to flag orders in the company's newly-implemented CRM system so that marketing can track customer lifetime value. Marketing becomes frustrated when sales doesn't...

SME Vendor CEOs Take Note: Focus on Agility

Janet White -
Marc Benioff, CEO of Salesforce.com, is evangelical about his company's focus on customer service. He understands that happy customers endorse his product for free. Salesforce.com takes advantage of its hosted architecture to quickly and easily release new features and functions requested by its clients...

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Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

Best Practices to Prove the Business Value of Customer Experience

CustomerThink’s research finds just 19% of CX initiatives can show tangible benefits. Due to the COVID-19 crisis, the ROI issue is now front and center with CX leaders. Learn the best ways to prove the business value of CX, including ROI advice in customer feedback, customer service, and CX infrastructure.

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