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Laura Troyani

Laura Troyani
Laura is the founder and principal of PlanBeyond, a speciality marketing firm. She comes with a background spanning brand management, e-commerce, and B2B marketing in both established organizations and young startups. With experience overseeing customer research, go-to-market planning, and marketing channel execution, Laura advocates for getting the strategic fundamentals down pat to help any organization nail their growth goals. Laura earned her BA from Harvard College and MBA from Harvard Business School.

The Web Development Capabilities You Need For Your Small Business

Research has found that less than two-thirds of small businesses have websites. Thankfully, over half of those without websites say they plan to build...

Four Questions You Must Ask To Retain Key Customers

In a recent report surveying small business owners, 80% reported feeling optimistic about their business's performance in 2019. This same report noted that 51%...

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