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Tom Anderson

Tom Anderson
Tom H. C. Anderson is the founder and moderator of NGMR group and contributing editor of the NGMR blog. A recognized authority and pioneer in the field of text analytics with more than three decades of experience in consumer insights, Anderson is the recipient of numerous awards for innovation from industry professional associations, including CASRO (now the Insights Association), ESOMAR, and the Advertising Research Foundation (ARF). He was named one of the “Four under 40” market research leaders by the American Marketing Association (AMA) in 2010.

5 Ways Your CX Team Can Build Customer Trust

In my last post we talked about what Trust is, why it’s more important than CSAT or NPS, and how it can easily be...

Trust is More Important Than NPS or CSAT

Is your company doing better or worse in terms of maintaining and building customer Trust right now? Customer Trust is a far more important metric…

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