Syed Balkhi

If you own an ecommerce business, what are you doing to retain your current customers and keep them happy? Because it costs five times more to acquire customers than to retain them, it’s crucial to create a strategy to keep the customers you already...

Are you a business owner struggling to keep their email subscriber list engaged? If so, you’re not alone. Email marketing is, without a doubt, one of the valuable tools you have at your disposal. Studies show that reaching out to your audience via email...

Abandoned carts are one of the top reasons business owners struggle with increasing their sales and brand visibility. In most cases, an abandoned cart situation occurs when a consumer comes to your website, browses your product catalog, views some of your content, adds items...

Forms have become a mandatory part of every website. Business owners use forms as a way to allow customers to comment on posts, leave reviews, add subscribers to their email list, and much more. One question that comes up quite often is, “How do...

Business owners, particularly those in the Software as a service (SaaS) industry, are placing a heavy emphasis on customer success. In essence, customer success details the result of the customer’s experience with your product or service. In other words, it all comes down to...

New business owners often struggle to build an initial following. Consumers are bombarded with ads continuously throughout the day. Social media, television, and the streets and highways are filled to the brim with companies looking for new customers. If you just started your first...

Business owners in every industry struggle with getting consumers through their sales funnel. In essence, a sales funnel is the process a customer goes through as they discover your company, and eventually become customers. A staggering 63 percent of business owners claim that generating...

Customer success is something that business owners strive for after they create an online store and build a loyal following. Software as a Service (SaaS) companies are notorious for focusing on the success of their customers. The SaaS industry relies on retaining consumers after...

Communication between businesses and consumers is known as customer engagement. Keeping customers engaged in your company is the key to growing and retaining customers over time. Typically, engagement encompasses several different communication lines, including social media, on-site chat, and email.  Today we are going to...

One of the struggles business owners face is converting email subscribers into customers. A stunning 61 percent of bloggers use email marketing as a way to promote their content. However, many eCommerce businesses need email marketing if they want to maintain a strong relationship...

Business owners know that if they want to build trust with their customer base, they must be aware of marketing psychology. There are plenty of interesting ways that human psychology directly links to the buying decisions of consumers. Today we are going to talk...

All business owners have the goal of getting new customers to land on their website. In fact, 63 percent of businesses say their biggest problem is obtaining new leads that they can convert to customers. There are plenty of ways to increase your visibility...

All business owners have one common goal -- build a successful company. Some people measure their success by sales and conversions, and while this isn’t a wrong answer, it’s certainly not complete. Real success in business stems from creating a company that can solve...

An excellent customer service team can make or break a business. There are plenty of reasons to grow and expand your team as your business and audience grow. The first reason is you want to make sure the customers who buy something from your...

There are few things more valuable to a business than the loyalty of their customers. When someone shops with your business, you want them to continue coming back and making repeat purchases. Research shows that customers who come back for a second or third...

Marketers have a whole bag of tricks that they use to convert customers and generate leads. One of the least talked about, but most important, tricks is the use of color to convince consumers to feel and act a certain way. The connection between...

Business owners around the world are tasked with finding new ways to provide value to their customers. We can all think of a product or service description that completely blew us away and resulted in us making a purchase. Do you remember what you...

Business owners use social proof to gain the trust of their customers and as a way to improve their conversion rates. Social proof is a phenomenon where consumers are more likely to buy a product or service if they feel like it’s the socially...

IMAGE SOURCE: https://unsplash.com/photos/ra4vJwxnvAo Social media is, without a doubt, one of the best ways to grow your blog or eCommerce storefront. You can communicate with your audience on a variety of platforms, and all of that information helps you build a robust and dependable brand....

IMAGE SOURCE: https://unsplash.com/photos/0E_vhMVqL9g Consumers are always looking for businesses that they can relate to, and that treat them well. These same folks will quickly leave a company behind that doesn’t deliver a stellar experience and support. Research from Kapow explains that 68 percent of customers...