Do you have dreams of becoming the next big YouTube star? Or maybe you have a business that you want to promote to your target audience. Whatever your reason, this platform is an excellent way to engage with consumers and build your brand.
YouTube is the 2nd most visited website globally, with over 1.9 billion people logging in every month. Due to the volume of people visiting the site, new channels are aggressively popping up across the platform.
If you hope to make it big on YouTube, you have to get your first 1000 subscribers. Unfortunately, that climb from 0 to 1000 is the hardest part of the journey. We want to make it a little bit easier for business owners and soloprenuers trying to grow their first channel. We will provide some helpful tips that you can use to improve your subscriber count, engagement, and visibility.
Let’s get started!
Choose a Schedule and Niche
Your audience expects you to post relevant content consistently. If you’re posting a travel vlog one day, a video game review the following day, and a cooking tutorial over the weekend, you’re going to leave people feeling confused.
Instead of knowing what to expect, they may decide to wait until one of your videos that appeals lands in their feed. When you consider that over 500 hours of content get uploaded to YouTube every minute, it’s easy to see why consistency is essential.
People seek out channels that post content that they want to see. The truth is, there are plenty of other channels that can offer specific content if you’re not consistent. It all boils down to picking a niche and sticking with it. Find something you love and want to talk about if you’re a solopreneur. Business owners can create videos about their products or industry.
Speaking of staying consistent, you should try to keep a regular schedule. This will ensure that your subscribers will know when to check in for your latest posts. If you’re able to build trust with your audience by delivering great content on time, they will become the foundation of your channel.
Personalize Your Channel
The next step you should take is personalizing your channel. With so many people uploading videos at once, you have to stick out from the pack. There are some things you can do that will make your channel more original.
We suggest getting custom cover art and profile pictures created for your account. This will give your channel a unique look. When one of your videos goes by a user’s feed, they will know that you uploaded a new video and be one of the first ones to click.
You should also include your schedule and a small about section on your channel homepage. The goal here is to let new people who you are, what kind of content you create, and what they can expect if they subscribe to your channel.
Optimize for SEO
Search engine optimization (SEO) is vital for websites because it helps them rank for specific keywords or phrases. What you might not know is YouTube is the 2nd largest search engine in the world.
If you want to increase your subscriber count, you have to make sure that people know your channel exists. It’s possible to boost brand visibility by taking a couple of extra steps when uploading videos to your channel.
Adding subtitles to your videos will help the crawlers determine your videos’ context, which can lead to a boost in your ranking. More importantly, your videos will be accessible to people who are hard of hearing.
Research also shows that there’s a strong correlation between comments on YouTube and ranking. Encourage your subscribers to leave a comment and voice their opinion. Use this as an opportunity to respond and engage with as many subscribers as possible.
All of this engagement sends a positive signal to the ranking algorithm, which can drastically improve your position for specific keywords.
Host Social Media Events
Most YouTubes have social media accounts on platforms like Facebook, Twitter, and Instagram. The reason for this can vary, but in most cases, it’s easier to grow a social media profile compared to a YouTube channel.
Use these profiles as a way to get more subscribers. You can create a contest where you give away an Amazon gift card or something from your online store. Encourage participants to follow your YouTube channel for a chance to enter.
Contests have the chance to grow exponentially, depending on the rules you set. Don’t miss out on this massive growth opportunity when working on getting more subscribers.
Another way to attract more subscribers is by posting live video to your social media feed. Host a question and answer session, hang out with your followers, or show off teasers for future content. Use this as a chance to tell users about your YouTube channel and encourage them to click over and subscribe quickly.
Review Your Analytics
Finally, we suggest you review the analytics on your profile as you grow. Once you start seeing consistent traffic, your analytics can provide you with a wealth of information that will help you grow.
For example, if you notice that one particular topic gets more views and shares than others, start thinking about ways to create more content around that subject. You can also learn more about your target audience by reviewing the comments sections and your analytics profile reports.
Look to see if there are trends that you can identify over weeks or even months. Use this data to slowly make changes to your channel that reflect what your audience wants to see.
Now you know everything you need to start your journey to 1000 subscribers. Every creator is different, and thus, may have different goals. Whatever industry you work in, you can tweak these tips to fit your niche and watch your channel thrive.