Do you find that your website traffic is increasing, but sales and conversions are still flat? This is a common problem that business owners and marketers face, especially with new companies. Generating organic traffic to your website is a great start, but you need to convert those visitors into customers.
Generally, you’ll want to get consumers to engage with your website in several ways. Common goals include:
-Buying your product or service
-Subscribing to your newsletter
-Sharing your content on social media
-Taking part in webinars or training courses
The ultimate goal is usually the same; to grow your business and build a passionate, dedicated fan-base.
Whatever consumer engagement goal you have, we are here to help. Let’s take a look at several things you can do to skyrocket engagement on your website.
Streamline UX
The first thing you should do is streamline the user experience (UX) for your visitors. We have all visited a website that was so clunky and slow that we had to back out before we could see what they were offering. You want to avoid putting your visitors in this situation if your goal is to get them to engage with your website.
You’ll want to check your website’s speed for desktop and mobile users to make sure it’s within an acceptable range. It’s important to note that people tend to bounce from websites during 3-6 second loading times.
If your site is running slow, make sure you’re using a performance-optimized theme. Some deluxe themes look amazing but can tank the performance of your website. Always put UX over extravagant cosmetics.
There’s a good chance you have forms on your site too. Contact pages, polls, and payment pages all use forms to work. When creating non-essential forms (ex: contact, subscribe), try to keep your form fields under 6.
Research shows that when people use 3 fields, they see a 25% engagement rate, while 6 fields quickly drop that number to 15%. Consumers see too many boxes and questions as a poor experience, and thus, are less likely to engage with your site.
Add Social Media Feeds
Many businesses actively use social media to grow their business. Why wouldn’t you? Over 3 billion people use platforms like Facebook, Twitter, and Instagram — and more are joining every day.
There are plenty of great tools available on social media to help you with engagement. But if you want to improve the way people interact with your website, consider showing your social media feeds on your website.
How often have you visited a website, only to see that they want you to navigate to another page to follow them, or read their social media content? By adding social media feeds to your website, consumers can stop by, browse your blog and online store, and actively engage with conversations taking place on your social media.
Another great advantage to this strategy is you’ll have more control over your feed. You can make sure that all of your promotions and latest content appear for each new user that visits your site.
Start the Conversation with a Chatbot
There’s nothing worse than landing on a website and having no idea what to do next. If you have a direct goal in mind, this isn’t a problem. But for many people, including your visitors, help is appreciated when navigating your website.
Adding a chatbot can help you improve conversions and engagement across the board. If someone comes to your website and wants to read about a specific product, your chatbot can guide them to the right place.
Similarly, the bot can let potential customers know about flash sales, limited-time promotions, and more. You should also add an option that permits the chatbot to transfer the visitor to a member of your live support team if they have a complicated question.
You’ll find that it’s much easier to understand your target audience if you can grasp their pain points, goals, and habits. Chabot technology allows you to gather data on every user who is willing to have a conversation. The more you know about your target audience and their needs, the easier time you’ll have creating awe-inspiring marketing material and content.
Capture Email Addresses
On average, email marketing has an impressive 4,400% return on investment. For many of you, this marketing strategy will be the most effective way to skyrocket engagement while improving sales and conversions.
You can ask subscribers to join your email list for a special promotion or discount. Similarly, you could create a lead magnet such as an ebook, checklist, or guide, and offer it to your visitors in exchange for their email address.
If you’re using an optimized contact form to gather information and have something of value for your customers, you’ll have no problem growing your email list.
Now that you’ve managed to gather some emails, you can start reaching out to your subscribers with new offers, content, and reasons to visit your website. Not only will you build trust with your target audience, but you’ll encourage them to come back and spend more time on your website.
Don’t forget to weave elements of personalization into your email campaigns. You can accomplish this task by segmenting your list, using details from the signup, and user behavior on-site. Combine all of this information together, and you’ll know exactly what to say and do to get consumers interested in your product to act.
Back to You
There are countless reasons why you might want to get people to engage with your business. While everyone’s goal might be a little different, the core mission is the same. We need to build user-friendly sites that deliver content across social media, email, and our blog.
If you can actively teach, inspire, and help your customers through these various channels and tips, you’ll have no problem dramatically boosting consumer engagement.
