Shreesha Ramdas
Shreesha Ramdas
Shreesha Ramdas is SVP and GM at Medallia. Previously he was CEO and Co-founder of Strikedeck. Prior to Strikedeck, Shreesha was GM of the Marketing Cloud at CallidusCloud, Co-founder at LeadFormix (acquired by CallidusCloud) & OuterJoin, and GM at Yodlee. Shreesha has led teams in sales and marketing at Catalytic Software, MW2 Consulting, and Tata. Shreesha also advises startups on marketing and growth hacking.
How to Build Customer Success as a Change Agent from Status Quo
By now, it’s difficult to find a modern company without some kind of customer success practice. Even back in 2016, Forrester Research claimed that...
Three Key Factors to Implement a Successful Business Pivot
For many businesses during the pandemic, one of the most prominent concepts to emerge has been the notion of “pivot.” Business existence is far...
Post-Sales Customer Journeys in a Stay-at-Home Age
A company’s relationship with a customer is dynamic. Even longstanding customers may one day decide to terminate a relationship and discontinue using a product...
Well Noted: Foster Cross-Functional Collaboration and Capture Actionable Insights
Digital Transformation - The Need of the Hour 2020 started off with a vision for greater customer centricity, more data-driven decision making and cross-functional collaboration....
2018 to 2019 – Customer Data Upheaval
With the year coming to an end, and 2019 looming closer and closer, it is that time of the year when companies reflect, analyze,...
The Southwest Way to Employee Satisfaction: Flying High Like the High Flier
Southwest is one of the most highly-rated airlines in the US when it comes to customer satisfaction. Spirit, on the other hand, is rated...
Tesla’s Autopilot: Breakthrough or Death Knell?
Lessons From the World of Autonomous Driving for Software Applications We are heading into a world of autonomous driving. Tesla launched its revolutionary Autopilot last...
The Mechanics of Onboarding
All images in this post have been created by the Strikedeck team. The Onboarding Premise The value of effective onboarding is well established, especially since…
Do B2B Marketers Need Big Data?
Despite all the hype around big data not much has translated from plans into implementation. A Gartner survey in September 2013 showed that less...
Email Marketing: 5 Predictions for 2014
Amidst the digital explosion of new apps and social media networks, 40-year old email has defied many predictions of its demise. Far from dead,...
Don’t Let Early-Stage Pipeline Opportunities Languish
<d Humans are wired to take the path of least resistance, absent other motivations. A million years of evolution favored those who want to...
Allocating Time & Resources for B2B Social Media
Every B2B marketing manager must grapple continually with the following question: What's the optimal commitment of time and resources for managing social media? It's...
Don’t Let Sales Fly Solo
If you're a marketer who thinks you can hand a marketing-qualified lead (MQL) to sales, breathe a sigh of relief and go back to...
Sales is Not Your Customer
Management consultants have been making noise for years about the importance of treating internal organizations and other employees as customers. The basic premise is...
Amidst All That Noise, Are You Really Listening?
An effective social media strategy recognizes that listening to what is being said about your business is vital to staying relevant. But listening is...
Which Elements of the Marketing Mix Should You Outsource?
Almost every activity in a modern business is in a quiet tug-of-war: Should it be outsourced? Or if it's outsourced, should be it insourced?...
Use SEO Data to Fully Exploit Marketing Automation
When a lead resulting from an organic search (and subsequent form fill) enters the sales funnel, knowing the original search keyword is critical. You'll...
Best Practices for Global Marketing Campaigns
As a practical matter, there are none beyond what you learned in Marketing 101. But we got your attention. When you go global, what you...
Can Digital Marketing & Conventional Marketing Co-Exist?
Yes! In fact, they MUST co-exist. The plain truth is this: You'd have a very difficult time pulling them apart. The line between digital and…
Your 2013 Marketing Budget Has Been Slashed – What’s Plan B?
Although the economy is clearly improving, many SMBs continue to struggle and are compelled to slash costs across the board. Marketing is frequently a...