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Shreesha Ramdas

Shreesha Ramdas
Shreesha Ramdas is SVP and GM at Medallia. Previously he was CEO and Co-founder of Strikedeck. Prior to Strikedeck, Shreesha was GM of the Marketing Cloud at CallidusCloud, Co-founder at LeadFormix (acquired by CallidusCloud) & OuterJoin, and GM at Yodlee. Shreesha has led teams in sales and marketing at Catalytic Software, MW2 Consulting, and Tata. Shreesha also advises startups on marketing and growth hacking.

Contacting Prospects: Mix it up a Bit!

Sales people love selling stuff to other people. For them it's about the conversation, a handshake, reading body language and the thrill of the...

7 Habits of Highly Effective Marketers

We want to follow up the recent tribute to Stephen Covey by sharing our thoughts about the 7 habits of highly effective marketers. 1. Treat...

No Lead Left Behind

Demand generation can be difficult at times because marketers occasionally need to balance competing interests. Sales teams expect a constant flow of hot leads....

Marcom Fatigue: Should Marketers Worry?

Our profession is beginning to see signs of marcom fatigue. Consider the multitude of marketing channels a target prospect in the high tech industry...

Does Marketing Automation Hurt or Help Customer Intimacy?

In 1993, Michael Treacy and Fred Wiersma published their seminal article in the Harvard Business Review about the three value disciplines (operational excellence, customer...

Public Relations and its Use in Marketing Automation

Public relations is perhaps the oldest form of marketing. As such, some digital marketers may view it as a world apart from their own...

Accountability for Sales Qualified Leads

Skepticism from the sales organization about marketing's ability to generate sales qualified leads (SQLs) probably dates back to the Bronze Age. Companies have been...

Three Excuses B2B Marketers Should Avoid

Planning and forecasting are critical skills for B2B marketers. These processes are, unfortunately, a combination of science, art and black magic. Nonetheless, we need,...

7 Lead Nurturing Myths

Marketers are deluged with information and opinions that purportedly inform you how to do your job better. Although there's a lot of useful stuff...

Selling Marketing Automation to the Executive Suite

Obtaining sponsorship and resources to implement (or replace) a marketing automation solution is no easy task. Your biggest challenge will always be in the...

Inbound versus Outbound Marketing: What’s the Fuss?

We are perplexed by the endless debate about whether or not inbound marketing is better than outbound marketing. It's a distinction without much of...

Using Social Media to Enhance Trade Shows and Conferences

Prognosticators at the beginning of this century predicted that the communications revolution and increasing use of digital media would slowly diminish participation in face-to-face...

Should B2B Marketing Be More Visual?

This post is inspired by the success of Instagram. It proves, once again, the impact of visual media on the human experience. We can trace...

What Cloud Computing Means for a Marketer

Cloud computing is a very trendy term nowadays in the marketing world. It's useful to review the definition of the term and to understand...

What does Big Data mean for marketing?

Yes, Big Data is currently at the peak of a Gartner hype cycle. Like many new trends in information technology with ambiguous names...

Successful Demand Generation Requires New Marketing Roles

In recent years we've noticed a sea change in the skills, knowledge and roles required to be successful in marketing. Increased CMO turnover...

Old CMOs, New CMOs and Broken Marketing Organizations – Part 2 of CMO Series

This is the second of two posts about CMOs and the challenges they face. In first post, we reviewed our thoughts about how...

Is Your Funnel Sick? – Part 3 of Funnel Series

This is the third (and last) in a series of blog entries about sick sales funnels. In the first installment, I reviewed symptoms...

Is Your Funnel Sick? – Part 2 of Funnel Series

This is the second in a series of blog entries about sick sales funnels. In the first installment, I reviewed symptoms that may...

5 Important Skills for B2B Marketing in a Digital World

In the 20th century, traditional marketing typically meant that vendors searched for customers.  In the 21st century, a technology revolution (e.g., the Internet, dramatic...

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