Shreesha Ramdas
Shreesha Ramdas
Shreesha Ramdas is SVP and GM at Medallia. Previously he was CEO and Co-founder of Strikedeck. Prior to Strikedeck, Shreesha was GM of the Marketing Cloud at CallidusCloud, Co-founder at LeadFormix (acquired by CallidusCloud) & OuterJoin, and GM at Yodlee. Shreesha has led teams in sales and marketing at Catalytic Software, MW2 Consulting, and Tata. Shreesha also advises startups on marketing and growth hacking.
Old CMOs, New CMOs and Broken Marketing Organizations
This is the first in a series of posts about CMOs and the challenges they face. Our team recently spent time pondering common threads pertaining...
Is Your Funnel Sick?
This is the first in a series of blog postings about sick sales funnels, a notion that IDC popularized in 2011. I'll explore this...
From Action to Engagement: The Call2Action Button Comes of Age
A version of this post was first carried in MarketingProfs Call to actions are an integral part of all websites, over the years these little...
Changing Dynamics – The Rise of New B2B Marketing Funnel
This post was first published in DemandGen Report It has always been Sales that is responsible for the revenue, measuring how leads move from one...
What Not To Do In Drip Campaigns
I recently read on About.com an article by Laura Lake that the concept of Drip Marketing was developed in response to the 'Law of...
Is Sales a Mere Bystander in Marketing Automation?
Is Marketing Automation implementation in an organization akin to an army truck being rolled in by the marketing department with the sales folks watching...
Lead Generation is a Marathon, Marketing Automation Makes it a Sprint
The disconnect between Sales and Marketing is one of the most talked about problems in the B2B domain. A significant reason for this continuous...
Inside Sales Team – Unsung Heroes?
Inside Sales teams are often just associated with 'cold calling' and doing the dirty work for the Sales team – passing 'Sales-Ready Leads' on...
What’s in the Title
Job titles are an important part of our work lives. In many ways they define us as professionals and become the measure for how...
The Giants in the Marketing Technology Landscape
IBM recently announced that it has entered an agreement to purchase Unica in a cash transaction worth approximately $480 million. The multiple IBM is paying...
Is offering Free Trial ‘Green’?
When we talk of popular and effective 'Call to Actions', free trials have always, managed to make the list, in both the B2C and...
Why ‘Sales Ready’ is Important in Lead Generation Equation
Ask Marketing folks what 'sales ready Leads' really mean and you will find a smirk on their faces. Every marketing & sales guy has...
Of Hunters and Farmers – Lead Cultivation Comes Of Age
It is interesting to note how two seemingly unrelated words, thrown together, will in due course often gain acceptance and acquire an industry's stamp...
“That’s One Small Step For Oracle, One Giant Leap For Marketing Automation.”
Oracle took a small step into the marketing automation space on Tuesday, when it announced it had purchased the intellectual property (IP) assets of...
From Operational CRM to Social CRM
The concept of Social CRM is slowly becoming popular and finding a lot of believers in the corporate sector. Significantly because it helps companies...
Marketing Automation is not = Lead Generation
Today a lot of B2B companies are opting for marketing automation solutions. Makes good business sense, why lose out on those possible sales opportunities...
Salesforce’s ‘LEAD’ing intentions!
Salesforce.com on Wednesday announced its definitive decision to buy Jigsaw, the business data provider for $142 Million in cash, plus a performance-based earn out...
Baits – your gateway to more qualified leads
1.Click Baits : As the name suggests these are assets placed strategically in campaigns to attract the attention of the visitor to the website...
Traditional Scoring – Not The Right Technique For Finding ‘Hot’ Leads !
The premise for the existence of Marketing Automation solutions is that before any purchase decision, the buyer will visit a company website at least...