Shreesha Ramdas
Shreesha Ramdas
Shreesha Ramdas is SVP and GM at Medallia. Previously he was CEO and Co-founder of Strikedeck. Prior to Strikedeck, Shreesha was GM of the Marketing Cloud at CallidusCloud, Co-founder at LeadFormix (acquired by CallidusCloud) & OuterJoin, and GM at Yodlee. Shreesha has led teams in sales and marketing at Catalytic Software, MW2 Consulting, and Tata. Shreesha also advises startups on marketing and growth hacking.
How to Take Charge of Your Content Marketing
A version of this post was first carried in Business-Software.com. It's official! The buzz about content marketing in B2B marketing circles is not dying down....
Does Marissa Mayer’s No-Work-From Home Policy Apply to Marketers?
Kara Swisher, who writes for AllThingsD, published the confidential memo that Yahoo CEO Marissa Mayer sent to her employees last week about the elimination...
How to Raise a Future Demand Generation Professional
There is a dearth of qualified professionals available to fill increasing numbers of demand generation openings in all types of businesses. Not everyone is...
Love Means Never Having to Say You’re Sorry (to the Sales Folks)
Valentine's Day always reminds us that marketing and sales struggle with their symbiotic relationship. They don't always feel the love. Cupid's arrows have been...
Make a Great Marketing Dashboard
Most end-user business softwares display, after logon, a dashboard with a concise summary of key performance indicators (KPIs). This is generally true for installed...
How Do Sales Operations Fit With Marketing Automation?
The scope of sales operations and its relationship to marketing automation is another point of confusion along the sales-marketing frontier. The Wikipedia definition of...
Consolidations in Marketing Automation Space: Implications for B2B Customers
The marketing automation industry has reached an important inflection point. Before this time, B2B marketers had been underinvesting in technology, though the reasons were...
How Should You Calculate ROI?
Marketing is increasingly metrics-driven. This has been a terrific evolution for our profession because it enables us to sit at the C-suite table with...
Revenue Performance Management – What’s the Buzz About?
Corporate management loves buzzwords and marketers love to implement them. Technology usage in marketing continues to increase (see Gartner's survey results in 2013 Marketing...
Do B2B Brands Really Need to Go Mobile?
A version of this post was first carried in DM Confidential In the B2C world, mobile marketing campaigns abound. Starbucks, Adidas, Target and Nordstrom use...
The Grand Unified Theory of Revenue Generation
The world of theoretical physics offers an interesting analogy to the revenue generation value chain that starts in marketing and ends with sales.Physicists have...
10 Predictions for 2013
It's December, which means it's time to speculate about what the forthcoming year will bring in the world of marketing, social media and demand...
Social Media for Demand Generation: What Have You Done for Me Lately?
At LeadFormix we deal with many of the same marketing challenges that our customers grapple with. Not the least of these is how to...
Forms – Can You Do Without Them?
A version of this post was first carried in DM Confidential December will witness the end of an era, with Newsweek's last issue, as it...
Rescuing Sales Rejected Leads
In an earlier post we discussed the importance of paying attention to warm or less-than-perfect leads that could result in sales if pursued with...
Beyond Standard Landing Pages
Most of us are familiar with the required elements of a good landing page. LeadFormix has documented the essentials in a whitepaper, and there...
The People Behind Marketing Automation
Demand generation professionals are increasingly proficient at identifying and understanding customers, selling them solutions and making money. Remarkable tools such as marketing automation and...
Marketing Automation Predictions for 2013
Sirius Decisions' Six 2013 Predictions for Marketing Automation makes interesting predictions for the marketing automation space in 2013. I agree with several of Jay's...
Is Outbound Marketing Still Important for Demand Generation?
Outbound marketing (sometimes referred to sardonically as "interrupt" marketing) remains important for demand generation. Although there has been a clear shift to inbound...
Will Your New CIO be a CMO?
We are witnessing an interesting shift of power and prominence within corporations. Marketing is the new heavyweight in the room because its role in...