Sally Sabet
Sally Sabet
Sally is the Global Lead of Consumer Goods Go to Market for Pitcher. She has a career spanning 16 years which includes previously working as a Principal Solution Strategist for Salesforce and at companies such as Service Now and Experian. She’s a thought leader within the consumer goods industry and is passionate about not only helping businesses grow and innovate but also championing women in technology.
Optimize your trade promotions to attract brand switchers
The pandemic has brought a multitude of changes to the way we live and conduct business. Likewise, the way consumers shop has changed, and...
7 major developments in the consumer goods industry
If we look at some of the developments that have been taking place over the last year, I am sure everyone would agree that...
Coaching the first step to building a customer centric culture
The consumer goods industry has seen more changes in the past decade than it had in the previous 40 years. The constantly evolving consumer...
How to do multichannel retail execution – moving away from visits to contacts
Image credit: Adobe Stock In the consumer goods (CG) industry, the leaders in the retail execution space used to traditionally be the suppliers with the...