Sally Sabet

Optimize your trade promotions to attract brand switchers

The pandemic has brought a multitude of changes to the way we live and conduct business. Likewise, the way consumers shop has changed, and consumer goods organizations clearly need to adapt to new consumer behaviors. According to McKinsey, 25–40% of consumers across markets have...

7 major developments in the consumer goods industry

If we look at some of the developments that have been taking place over the last year, I am sure everyone would agree that 2021 was a challenging year for everyone. However, it did not lack opportunity for the consumer goods industry. Here, I...

Coaching the first step to building a customer centric culture

The consumer goods industry has seen more changes in the past decade than it had in the previous 40 years. The constantly evolving consumer behavior and heightened expectations for an improved customer experience have meant that the overall consumer experience has become increasingly complex...

How to do multichannel retail execution – moving away from visits to contacts

Image credit: Adobe Stock In the consumer goods (CG) industry, the leaders in the retail execution space used to traditionally be the suppliers with the strongest market presence in the field. The more feet you had on the street, the more you could extend your…

New Posts