Craig McDonogh
Craig McDonogh
Craig is an accomplished marketing executive with more than 26 years experience in all aspects of B2B software marketing. His background spans US, APAC, and European markets in companies including ServiceNow, BMC, and Perspectium. Craig is recognized as a SaaS marketing leader, and has been a featured speaker at events around the world.
Turn User-Generated Content into Brand Gold: 7 Proven Tactics
Customers trust other customers. That’s why User-Generated Content (UGC) is one of the most effective forms of brand storytelling. A real person using or...
Images Matter: Your Photographs Are your Ultimate Brain Hack
Images matter. Humans respond to and process visual data better than any other type of data – the brain processes images 60,000 times faster than...