Garry Rosenfeldt
Garry Rosenfeldt
Garry Rosenfeldt is a Principal, Analytics and Campaign Management at Allant Group, which provides marketing technology services that help businesses effectively acquire new customers, retain and grow existing customers, and win back lapsed customers. He has more than 25 years of experience in research & analytics, working for big name brands like Allstate Insurance, USAA, Harris Bank and Midas International.
Is It Worth Winning Back Lost Customers?
Why the answer may not always be yes, and how to know when to say no You can be certain that any article that uses...