Brian Pasch
Brian Pasch
Brian Pasch is an 20+ year veteran of the direct marketing industry. His career has spanned both management and technology roles. He is known for his expertise in consumer data warehousing models as well as digital marketing strategy. He is the author of four books on marketing and his latest book is entitled "Mastering Automotive Digital Marketing."
Best Free Source Of Traffic To Your Website
Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business....
Automotive SEO Strategies Impacted By Google Penguin Update
You have been reading (hopefully) that on or around April 24th, Google rolled out another update to its search algorithm code named "Penguin". This...
Are You Missing A Marketing Opportunity On Your Website?
Lately I have been digging into Google Analytics to leverage the data and insights provided by Multi-Channel Sales Funnels (MCSF). If you ever...
Great By Choice Is Perfect For Automotive Entrepreneurs
I've made a commitment to read 70 books a year and one of my latest finds is "Great by Choice" written by Jim Collins. I...
Google Analytics Multi Channel Funnels For Car Dealers
Google has made a major upgrade to the Google Analytics Interface and I will be writing a number of articles highlighting some of...
Google Privacy Decisions Frustrate SEO Analysts and Car Dealers
Google just made a big change in how they will track organic visits to your website. If a consumer is logged into their...
Correcting Problems With Your Google Places Page
It is nothing new to say that Google Places can be a pian in the neck especially if you have multiple franchises located at...
Clean Up Your Google Analytics Data For Better Decision Making
Last week I posted an article to show dealers how to update Google Places to create a measurement for the number of clicks to...
Google Places Star Counts Impact Direct Website Traffic
We all know by now that at the end of July, Google changed how they calculate star counts on Google Places. (see previous post) Dealers...
Dataium Automotive Business Intelligence Redefines CRM
I recently attended the 2011 Ignite Dealer Summit in Minnesota and was fortunate to hear a presentation by Jason Ezell, President and Co-Founder, Dataium...
A New Revelation For Automotive SEO
PCG has a number of microsites optimized for the automotive industry on popular terms like "Automotive SEO", "Automotive Advertising", as well as "Automotive Social...
Mobile Inspector Will Shake Up The Auto Industry
I love to discuss digital marketing strategies with industry peers and when I see an opportunity that can benefit the larger automotive community I...
Google Related Toolbar Highlights Need For IRM Process
Google continues to amaze me with a tsunami of changes to search and new products this summer. The team at Google is not...
Google’s Amazing Technicolor SERP Coat
Have you thought about how much color has been added to Google's search result pages? It's as if they took a cue from a broadway...
Are Your Digital Assets Optimized For the ZMOT Decision
Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention. Many industry experts have talked about the importance of conversion but...
Patience A Requirement For The Digital Dealer
Like a proud father who is moved with emotion as he sees his child graduate from college, I was filled with pride when Westbury...
Google Adwords Click To Call Numbers Energize Mobile Ads
Google send out notification to Certified Adwords Specialists about upcoming changes that impact Pay-Per-Click ads that utilize phone numbers on mobile devices. This information is...
Changes To Google Places Confirmed by Avni Shah
As I reported yesterday, Google has stopped including 3rd Party Review counts into their yellow stars. There was some disagreement if this change...
Google Changes Review Star Count Policy
Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars. ONLY...
Content Syndication Marketing Strategies For Car Dealers
It is a great time to be in the digital marketing field as major shifts, twists and turns keep professionals nimble. This month it's Google+...