Brian Pasch

Best Free Source Of Traffic To Your Website

Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business. For auto dealers, the importance of an optimized My Business listing will become evident as you read this article but...

Automotive SEO Strategies Impacted By Google Penguin Update

You have been reading (hopefully) that on or around April 24th, Google rolled out another update to its search algorithm code named "Penguin". This update was to enforce it's existing terms of service guidelines regarding link quality. This update is important to car dealers...

Are You Missing A Marketing Opportunity On Your Website?

Lately I have been digging into Google Analytics to leverage the data and insights provided by Multi-Channel Sales Funnels (MCSF). If you ever wanted more insights into which digital investments are influencing website traffic and leads, you need to setup MCSF. It's...

Great By Choice Is Perfect For Automotive Entrepreneurs

I've made a commitment to read 70 books a year and one of my latest finds is "Great by Choice" written by Jim Collins. I actually received the book as a gift from Jane Berentson, Editor in Chief at Inc., to whom I am very...

Google Analytics Multi Channel Funnels For Car Dealers

Google has made a major upgrade to the Google Analytics Interface and I will be writing a number of articles highlighting some of the most powerful features that can be leveraged by car dealers. If you have not taken time to work through then...

Google Privacy Decisions Frustrate SEO Analysts and Car Dealers

Google just made a big change in how they will track organic visits to your website. If a consumer is logged into their Google Account and does a search in Google, and clicks on your link, you WILL NOT be told which keyword...

Correcting Problems With Your Google Places Page

It is nothing new to say that Google Places can be a pian in the neck especially if you have multiple franchises located at the same physical address. PCG has been working with the industry to educate, assist, and correct Google Places pages so that...

Clean Up Your Google Analytics Data For Better Decision Making

Last week I posted an article to show dealers how to update Google Places to create a measurement for the number of clicks to your website you get inside of Google Analytics. (Read Part I) This code will help "clean-up" the visitor traffic reports that...

Google Places Star Counts Impact Direct Website Traffic

We all know by now that at the end of July, Google changed how they calculate star counts on Google Places. (see previous post) Dealers that relied heavily on Dealerrater.com, Yelp.com, or CitySearch.com saw their review counts drop drastically toward the end of July. I…

Dataium Automotive Business Intelligence Redefines CRM

I recently attended the 2011 Ignite Dealer Summit in Minnesota and was fortunate to hear a presentation by Jason Ezell, President and Co-Founder, Dataium LLC. Jason discussed the benefits that dealers can realize today from business intelligence tools based on consumer shopping behavior on...

A New Revelation For Automotive SEO

PCG has a number of microsites optimized for the automotive industry on popular terms like "Automotive SEO", "Automotive Advertising", as well as "Automotive Social Media". I periodically check search results based on a list of key search phrases I want to target via our...

Mobile Inspector Will Shake Up The Auto Industry

I love to discuss digital marketing strategies with industry peers and when I see an opportunity that can benefit the larger automotive community I am compelled to write and share. Today, to the potential surprise of my readers, I'm not writing about search marketing. I'm...

Google Related Toolbar Highlights Need For IRM Process

Google continues to amaze me with a tsunami of changes to search and new products this summer. The team at Google is not taking any vacation time this year. Google announced today Google Related, a free toolbar that is available for Google Chrome and...

Google’s Amazing Technicolor SERP Coat

Have you thought about how much color has been added to Google's search result pages? It's as if they took a cue from a broadway play and have created their own Technicolor Dream Coat. Businesses that understand the importance of implementing an in-store process to…

Are Your Digital Assets Optimized For the ZMOT Decision

Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention. Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT You should read Scott's entire…

Patience A Requirement For The Digital Dealer

Like a proud father who is moved with emotion as he sees his child graduate from college, I was filled with pride when Westbury Jeep secured their graduation honors. In July Westbury Jeep was recognized as the #1 Jeep Chrysler Dodge dealer in the...

Google Adwords Click To Call Numbers Energize Mobile Ads

Google send out notification to Certified Adwords Specialists about upcoming changes that impact Pay-Per-Click ads that utilize phone numbers on mobile devices. This information is very important for dealers who have been using PPC ads for Mobile Devices. If you are not targeting mobile...

Changes To Google Places Confirmed by Avni Shah

As I reported yesterday, Google has stopped including 3rd Party Review counts into their yellow stars. There was some disagreement if this change was permanent, and today we see that it is. The product manager for Google Local had this to say in an...

Google Changes Review Star Count Policy

Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars. ONLY 22 reviews directly posted on Google Places are showing. This screen shot of BMW of Scherville showed all the DealerRater reviews...

Content Syndication Marketing Strategies For Car Dealers

It is a great time to be in the digital marketing field as major shifts, twists and turns keep professionals nimble. This month it's Google+ and the +1 button are all the rage. I love my career because my being loves the challenges the Internet...

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