Brian Pasch
Brian Pasch is an 20+ year veteran of the direct marketing industry. His career has spanned both management and technology roles. He is known for his expertise in consumer data warehousing models as well as digital marketing strategy. He is the author of four books on marketing and his latest book is entitled "Mastering Automotive Digital Marketing."
On Google's quarterly earning call this week, Larry Page mentioned something that reminded me to go back and read more on Google's Authorship tags. Larry...
I'd like to start a discussion on the value of a Googlized consumer to car dealers; someone that has an email account associated with...
In the past nine months, there has been more changes to search marketing and social media than any other period of time I can...
The tsunami of changes that are coming from Google these days is without parallel. I look back to October 2010 when Google Places...
The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to...
I was intrigued by a blog post written by Brian Carter entitled "SHOCKER: 3% To 7.5% Of Fans See Your Page's Posts" and I...
I recently had the pleasure to sit in on a workshop Joe Webb presented at the Chicago PCG Pit Stop conference. Joe gave...
Google has always enabled you to track what people say about you online with Google Alerts but they have now made it easier for...
Today, I was reminded how important Internet Star Alignment (ISA) is becoming for any business marketing and branding strategy. In fact you could say from...
Autotrader's decision to purchase VinSolutions has created an interesting dynamic in the automotive advertising industry. The acquisition further reinforces industry predictions that Autotrader wants...
Bing has decided to update their sleepy Business Listing product with all the focus that the market has placed on Google Places. Bing has...
Every day there are opportunities to learn, grow, and serve. I want to thank Paul Potratz for indirectly reminding me the power of...
I recently conducted a Digital Marketing Strategies workshop for a group of business owners and every business represented in the room had incomplete or...
I recently had a demonstration of Dealer.com's Social Relationship Manager (SRM), and I was so impressed that I decided to write a formal review...
I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of...
Let me open this article by saying that automotive advertising platforms like Autotrader.com, Cars.com, and the Automotive Advertising Network (AAN) provide a marketing platform...
I've written recently about the importance of synchronizing your business name, address, and phone number across the primary and secondary business directories. Business owners...
Your website is supposed to attract, engage, and convert consumer traffic into an eventual lead. If you agree, when was the last time you...
Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for...
The largest Wiki website for the automotive industry is located at http://www.CarDealerWiki.org and its amazing to see what innovative dealers are doing to leverage...