Home Authors Posts by Brian Pasch

Brian Pasch

Brian Pasch
Brian Pasch is an 20+ year veteran of the direct marketing industry. His career has spanned both management and technology roles. He is known for his expertise in consumer data warehousing models as well as digital marketing strategy. He is the author of four books on marketing and his latest book is entitled "Mastering Automotive Digital Marketing."

Leverage Google Authorship Markup Tags In Your Content

On Google's quarterly earning call this week, Larry Page mentioned something that reminded me to go back and read more on Google's Authorship tags. Larry...

The Value of a Googlized Car Owner

I'd like to start a discussion on the value of a Googlized consumer to car dealers; someone that has an email account associated with...

Are You Willing To Revise Your Marketing Playbook?

In the past nine months, there has been more changes to search marketing and social media than any other period of time I can...

Automotive SEO Strategies To Leverage Google +1

The tsunami of changes that are coming from Google these days is without parallel. I look back to October 2010 when Google Places...

+1 Button Comes To Google Adwords

The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to...

Facebook Fan Engagement Is Less Than You Think

I was intrigued by a blog post written by Brian Carter entitled "SHOCKER: 3% To 7.5% Of Fans See Your Page's Posts" and I...

Your Sales Team Should Be Leveraging LinkedIn

I recently had the pleasure to sit in on a workshop Joe Webb presented at the Chicago PCG Pit Stop conference. Joe gave...

Google Offers Free Internet Reputation Management Tools

Google has always enabled you to track what people say about you online with Google Alerts but they have now made it easier for...

Internet Star Alignment Determines The Success Of Your Business

Today, I was reminded how important Internet Star Alignment (ISA) is becoming for any business marketing and branding strategy. In fact you could say from...

Autotrader Shakes Up Automotive Advertising Industry

Autotrader's decision to purchase VinSolutions has created an interesting dynamic in the automotive advertising industry. The acquisition further reinforces industry predictions that Autotrader wants...

Bing Upgrades Local Listing Center

Bing has decided to update their sleepy Business Listing product with all the focus that the market has placed on Google Places. Bing has...

Paul Potratz Taught Me a Lesson

Every day there are opportunities to learn, grow, and serve. I want to thank Paul Potratz for indirectly reminding me the power of...

Google Places Optimization Strategies

I recently conducted a Digital Marketing Strategies workshop for a group of business owners and every business represented in the room had incomplete or...

Social Relationship Manager by Dealer.com

I recently had a demonstration of Dealer.com's Social Relationship Manager (SRM), and I was so impressed that I decided to write a formal review...

Let Video Tell a Richer Story in Email Responses

I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of...

OEM Please Leave My VDP Alone

Let me open this article by saying that automotive advertising platforms like Autotrader.com, Cars.com, and the Automotive Advertising Network (AAN) provide a marketing platform...

Yext Tags Enhances Directory Synchronization Buzz

I've written recently about the importance of synchronizing your business name, address, and phone number across the primary and secondary business directories. Business owners...

Involve Your Customers In Website Design and Marketing

Your website is supposed to attract, engage, and convert consumer traffic into an eventual lead. If you agree, when was the last time you...

Adwords Seller Ratings Are Different From Google Boost

Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for...

CarDealerWiki Is A Powerful Free Automotive Advertising Resource

The largest Wiki website for the automotive industry is located at http://www.CarDealerWiki.org and its amazing to see what innovative dealers are doing to leverage...

New Posts