Brian Pasch

Leverage Google Authorship Markup Tags In Your Content

On Google's quarterly earning call this week, Larry Page mentioned something that reminded me to go back and read more on Google's Authorship tags. Larry posted the transcript of the call to Google+ and with all the things going on with Google these days, it...

The Value of a Googlized Car Owner

I'd like to start a discussion on the value of a Googlized consumer to car dealers; someone that has an email account associated with Google services. Dealers need to look at the value of their customer base in terms on the new power given to...

Are You Willing To Revise Your Marketing Playbook?

In the past nine months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning...

Automotive SEO Strategies To Leverage Google +1

The tsunami of changes that are coming from Google these days is without parallel. I look back to October 2010 when Google Places was integrated into organic search results and since that major shift, the team at Google has been keeping Automotive SEO...

+1 Button Comes To Google Adwords

The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One. 18 months ago being...

Facebook Fan Engagement Is Less Than You Think

I was intrigued by a blog post written by Brian Carter entitled "SHOCKER: 3% To 7.5% Of Fans See Your Page's Posts" and I recommend that you read the entire article as well as consider Brian's tips to increase engagement. With everyone's obsession about collecting...

Your Sales Team Should Be Leveraging LinkedIn

I recently had the pleasure to sit in on a workshop Joe Webb presented at the Chicago PCG Pit Stop conference. Joe gave attendees a number of solid processes to help increase the effectiveness of responding to email prospects. One of the tips Joe...

Google Offers Free Internet Reputation Management Tools

Google has always enabled you to track what people say about you online with Google Alerts but they have now made it easier for anyone to track their online reputation with a new tool in the Google Dashboard called "Me on the Web". The new...

Internet Star Alignment Determines The Success Of Your Business

Today, I was reminded how important Internet Star Alignment (ISA) is becoming for any business marketing and branding strategy. In fact you could say from the viewpoint of an Internet astrologist, the ISA for some businesses are aligned to grow their profits while others are...

Autotrader Shakes Up Automotive Advertising Industry

Autotrader's decision to purchase VinSolutions has created an interesting dynamic in the automotive advertising industry. The acquisition further reinforces industry predictions that Autotrader wants to create a comprehensive integrated marketing and advertising solution for car dealers. CEO Chip Perry, in a letter...

Bing Upgrades Local Listing Center

Bing has decided to update their sleepy Business Listing product with all the focus that the market has placed on Google Places. Bing has always had an equivalent to Google Places called Bing Local Listing Center but now they have made a major upgrade...

Paul Potratz Taught Me a Lesson

Every day there are opportunities to learn, grow, and serve. I want to thank Paul Potratz for indirectly reminding me the power of remarketing campaigns. How did this learning take place you may ask? Well, all I had to do is...

Google Places Optimization Strategies

I recently conducted a Digital Marketing Strategies workshop for a group of business owners and every business represented in the room had incomplete or inaccurate Google Places data. What was also interesting was that no businesses in the group had more than 15 reviews...

Social Relationship Manager by Dealer.com

I recently had a demonstration of Dealer.com's Social Relationship Manager (SRM), and I was so impressed that I decided to write a formal review of the product. The raw potential of SRM should advance the widespread adoption of two software categories in the automotive sector....

Let Video Tell a Richer Story in Email Responses

I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of management, structure, and process. Recently I had the opportunity to conduct a joint 20 Group presentation with Joe Webb...

OEM Please Leave My VDP Alone

Let me open this article by saying that automotive advertising platforms like Autotrader.com, Cars.com, and the Automotive Advertising Network (AAN) provide a marketing platform that should be a considered in a comprehensive dealership marketing strategy. Car dealers need to evaluate existing and new...

Yext Tags Enhances Directory Synchronization Buzz

I've written recently about the importance of synchronizing your business name, address, and phone number across the primary and secondary business directories. Business owners need to ensure that they have consistent business data on the Internet to increase their relevance and to confirm that...

Involve Your Customers In Website Design and Marketing

Your website is supposed to attract, engage, and convert consumer traffic into an eventual lead. If you agree, when was the last time you involved your customers in the design process? When was the last time you tested the impact on conversion with different...

Adwords Seller Ratings Are Different From Google Boost

Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for AutoPartsWarehouse.com. I wanted to write a post to make a distinction between Google Seller Rating (shown above) and...

CarDealerWiki Is A Powerful Free Automotive Advertising Resource

The largest Wiki website for the automotive industry is located at http://www.CarDealerWiki.org and its amazing to see what innovative dealers are doing to leverage this platform. First, CarDealerWiki is free to create, update, and add pages about your dealership. You can create...

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