Brian Pasch

Automotive Social Media Management Tools at NADA

One observation from the NADA Convention was the number of website vendors that were integrating social media monitoring and reputation management tracking tools into their client dashboard. Two such companies I had a demo with were @utoRevenue and Dealer.com. The shift to integrate...

Google Automotive Lead Generation Business

Google met with top automotive dealers and manufacturers at the 2011 NADA Convention in San Francisco this week to introduce their new lead generation model for search, which one insider called "Dealer Preference". This is a new strategy for their popular Google Adwords...

Dealer.com Scores Big With BMW Website Deal

As many dealers know, I am always keeping my ear to the ground to be the first to report on the latest automotive digital marketing and social media trends that add value to the automotive industry. This week a learned that Dealer.com has inked...

Automotive Education Will Create Leaders

I just recently conducted a 20 Group workshop and it reminded me that the more I speak and connect with dealer principals the more I am excited about being in the automotive industry. I am very passionate about helping dealer principals lead their business with...

Evaluating Social Media and SEO Forks in The Road

Every week it seems that a new social media website or micro-blogging platform comes to market and your circle of friends invite you to join. I don't know about you but how does the average person evaluate the benefits of using these new...

Increase Consumer Reviews With Google Places App

The best time to capture a review from a happy customer is while they are with you at your place of business. As soon as your satisfied customers leave your building, the likelihood that they will place a review on Google Places is reduced....

Recheck Your Google Places Service Area

Many of the Google Places listing that I check for car dealers are NOT setup properly for their business. This impacts the number of times a dealership's Business Listing will appear in search results. For some dealers in metro areas, their Google Places listing...

Google Places Page One SEO

It has been a few months now since Google has integrated Google Places data and "star reviews" to Google Page One organic search results. The impact of this change can best be seen for broad shopping phrases like "Bradenton Used Cars" or "Baltimore...

The Irony of Automotive Customer Reviews

Over the past two months I have been watching the ratings and review counts on DrivingSales.com for their 2010 Vendor Awards. Each year car dealers have the opportunity to voice their opinion on the best vendors that serve the automotive industry. The Driving Sales Vendor...

Your Adwords Campaign Needs Website Optimizer

Business owners are spending thousands of dollars each month on Google Adwords and few have tested the impact of different "landing page" designs on conversion. The landing page is the first page where a consumer is taken when they click on your paid advertisement. Conversion…

Dealer Centricity Scores – Part One

Does the automotive industry need another acronym? The automotive community relies heavily on third party websites to advertise their car inventory. I will argue that a dealer's inventory is their currency for business along with its brand reputation and customer service. Since their inventory is…

Cobalt ADP Marriage Looks Strong

The Automotive Website Awards (AWA), presented by PCG Digital Marketing each year, recognize companies that provide outstanding technology platforms for the automotive industry. The 160-page research paper that is associated with the awards provides guidance to car dealers who are considering a...

Automotive Advertising With Google Boost

In a continuing effort to make Google Places a very important part of online business marketing and advertising, Google is rolling out Google Boost in select markets. If your business is in any one of these cities, you can start testing Google Boost: San...

Google Hotpot Makes Consumers Powerful Critics

It's hard keeping pace with Google in the past month. Google Instant, Google Preview, Google Boost, and now Google Hotpot. It seems that I'm chasing Google's product team to understand the implications of all these new tools for search marketing. The latest...

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