Brian Pasch
Brian Pasch
Brian Pasch is an 20+ year veteran of the direct marketing industry. His career has spanned both management and technology roles. He is known for his expertise in consumer data warehousing models as well as digital marketing strategy. He is the author of four books on marketing and his latest book is entitled "Mastering Automotive Digital Marketing."
Automotive Social Media Management Tools at NADA
One observation from the NADA Convention was the number of website vendors that were integrating social media monitoring and reputation management tracking tools into...
Google Automotive Lead Generation Business
Google met with top automotive dealers and manufacturers at the 2011 NADA Convention in San Francisco this week to introduce their new lead generation...
Dealer.com Scores Big With BMW Website Deal
As many dealers know, I am always keeping my ear to the ground to be the first to report on the latest automotive digital...
Automotive Education Will Create Leaders
I just recently conducted a 20 Group workshop and it reminded me that the more I speak and connect with dealer principals the more...
Evaluating Social Media and SEO Forks in The Road
Every week it seems that a new social media website or micro-blogging platform comes to market and your circle of friends invite you to...
Increase Consumer Reviews With Google Places App
The best time to capture a review from a happy customer is while they are with you at your place of business. As soon...
Recheck Your Google Places Service Area
Many of the Google Places listing that I check for car dealers are NOT setup properly for their business. This impacts the number of...
Google Places Page One SEO
It has been a few months now since Google has integrated Google Places data and "star reviews" to Google Page One organic search results....
The Irony of Automotive Customer Reviews
Over the past two months I have been watching the ratings and review counts on DrivingSales.com for their 2010 Vendor Awards. Each year car...
Your Adwords Campaign Needs Website Optimizer
Business owners are spending thousands of dollars each month on Google Adwords and few have tested the impact of different "landing page" designs on...
Dealer Centricity Scores – Part One
Does the automotive industry need another acronym? The automotive community relies heavily on third party websites to advertise their car inventory. I will argue that...
Cobalt ADP Marriage Looks Strong
The Automotive Website Awards (AWA), presented by PCG Digital Marketing each year, recognize companies that provide outstanding technology platforms for the automotive industry. ...
Automotive Advertising With Google Boost
In a continuing effort to make Google Places a very important part of online business marketing and advertising, Google is rolling out Google Boost...
Google Hotpot Makes Consumers Powerful Critics
It's hard keeping pace with Google in the past month. Google Instant, Google Preview, Google Boost, and now Google Hotpot. It seems that...