Scores Big With BMW Website Deal


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As many dealers know, I am always keeping my ear to the ground to be the first to report on the latest automotive digital marketing and social media trends that add value to the automotive industry. This week a learned that has inked a deal with BMW USA to become a preferred website and digital marketing vendor for BMW dealers.

This is a great news for BMW dealers that are using an inferior website platform. Why? The deal that negotiated with BMW is that 50% of website and marketing costs will be co-op approved, up to $2,000 a month. I have to congratulate for pulling off this impressive deal. For many BMW dealers, this will be a “no-brainer” switch unless they are really happy with their existing website vendor.

BMW dealers will also be pleased to know that the platform is fully BMW compliant which is important when selecting a website vendor. BMW has been vigilant in inspecting dealer websites so BMW dealers can reduce their headaches with a pre-approved OEM compliant website platform.

2010 Automotive Website Awards website AwardsAs many progressive car dealers know, websites won the highest recognition in website search marketing design this past year. In October, was awarded in Las Vegas with the 2010 Automotive Website Awards (AWA) for search marketing. was one of only five companies to receive the Pinnacle Award in 2010 for website design.

The AWA awards are the highest recognition in the automotive industry for website vendors.

You can download a copy of the 160 page AWA white-paper at: was also recognized with a 2010 AWA Technology Award for their pay-per-click advertising product; Total Control Dominator (TCD). Total Control Dominator is a exclusive product that integrates Google Adwords and car dealer inventory to create a cost effect SEM strategy.

BMW Dealer Websites

If you are a BMW dealer and would like to reduce your website marketing and support costs, you should check out this new offering by The website links that explain the program are:

Republished with author's permission from original post.

Brian Pasch
Brian Pasch is an 20+ year veteran of the direct marketing industry. His career has spanned both management and technology roles. He is known for his expertise in consumer data warehousing models as well as digital marketing strategy. He is the author of four books on marketing and his latest book is entitled "Mastering Automotive Digital Marketing."


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