6 Proven Tips to Attract Best Talent For Your Startup


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Most startups don’t know how to find, attract, and hire the right people. Building an amazing team is as important as building a great product and a client base.

You have no reputation and you can’t offer handsome salaries, then how can attract the best talent to your startup?

Don’t panic!

Working at a startup has a lot of amazing benefits. Trust me, I work in one, so telling you from my experience. You just need to show the benefits in the right way.

Here are some tips to attract top talent to your startup:

Tip #1: More than just free lunch: What makes you different?

According to LinkedIn research, 25% of candidates said that better company culture is among their top reasons for changing jobs.

As a startup, you should share your long-term vision with your potential employees and present your company culture in the best way. A startup has a friendly and relaxed atmosphere, where everybody knows your name, which feels really nice.

Just find one hook that differentiates your startup from the thousands of other small companies out there?

And always remember, a startup needs the talent more than the talent needs the startup.

Tip #2. Think about flexible work hours

Startups have one plus point, they are much more flexible than big companies. Think about offering flexible work hours or remote working options. Highlight this feature and show the people that you value work-life balance.

Some professionals actively look for jobs that will allow them to work flexibly. An option like working from the office three days a week and two days at home to entice talent to choose your startup.

Tip #3. Make connection with Universities

New graduates have updated skills and great enthusiasm. Making connections with some top universities and attending university career fairs will help you find the right talent.

You can also offer internships or short-term employment that will help you train upcoming graduates without the costs of committing to full-time employment.

Tip #4. Speak at events and networking

You can expand your talent hunt by taking the time to speak at events and meetups. It’s a great opportunity to show your company and vision to potential future co-workers. Plus, these are great networking environments.

Tip #5. Convince people you’re going somewhere

As a startup, you have to be able to reassure people that you’re on a path to success and beyond.

Candidates should have an idea of how well your startup is doing. Your company blog, Twitter handle, and LinkedIn page are some great places to share the success you’ve found along our journey.

Tip #6: Create a perfect career page

Candidates want to know about your company’s culture, values, benefits, mission, and vision. And a career page is a great place where you can showcase these, it’s not just a page with some boring job descriptions.

The Talent Board research stated that your careers page is the #1 place candidates go to research your company.

It’s a place to show job seekers why your company is attractive, and make it easy for them to apply to open roles.

Pawan Kumar
Hi, I'm Pawan. I'm an Inbound Marketer and Content Creator at Springworks. An Introvert storyteller who loves reading. I’ve been featured on Jeff Bullas, MarketingProfs, Entrepreneur, SEMrush, Social Media Today, and Many More. Don't hesitate to connect with me on social media.


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