Emails are essential for nearly all business communications. Whether you are searching for new leads, following up on your clients, or sending out product specifications, emails are an imperative part of each process. Which is why salespeople send dozens of emails every day.
However, customers do not really appreciate getting automated and impersonal emails. Less impressive mails may prompt your customers to unsubscribe from your services.
Still, this one domain with immense potential. There are more than 4 billion email accounts worldwide—2 billion more than social media platforms. Furthermore, a study conducted by Emarsys found that 80% of respondents agree that email marketing drives customer acquisition and retention.
In such a scenario, effective customer service templates can save your time without compromising on the quality of communication with your prospects.
How To Write Sales Emails That Get Responses?
Let’s dive into the five essential components of writing a sales email that will get more clicks and more responses.
1. Subject Line
One of the best strategies to write effective sales email is to not sound like a salesman at all. Write short and catchy subject lines that align with the content of your mail. Here are some examples of subject lines that can be used by your sales reps:
- Questions about [goal they have]
- Ideas for [something they have shown interest in]
- Have you considered [recent trigger event/thought]
2. Opening Line
Open with a bang! Let your opening lines create an impact on the reader. You can write about something they have shown interest in or something that concerns them.
3. Body Copy
Convey value to your customers through your body copy. Highlight their pain points and how you can help them by adding value.
End your mail with a short and clear call to action. You can end with one of the following sentences to get a definitive response:
- Can we discuss this [concerned subject] tomorrow?
- Let me know if [subject] excites you.
- Do you have ten minutes to discuss [subject] tomorrow?
- Do you have any questions?
Attach your signature at the end of each email. Ideally, it should include basic information like your name, company, contact info, social media profile, or anything that shows credibility and builds trust.
Now that you know the basic template for writing a compelling email, let’s explore some email templates that can boost your communication to the next level.
5 Effective Sales Email Templates To Attract Leads
1. Making A Sales Introduction—Cold Outreach Mail
It is very important to make a lasting impression when you are emailing your leads for the first time. Let’s see a couple of templates to break the ice when emailing someone for the first time.
2. Mail To A Prospect Who Visits Your Site
When a prospect visits your site, it means they are interested in your solutions and have given you their attention. You can take this opportunity to position yourself as a trusted advisor who can help them through the decision-making process.
3. Mail To Congratulate Your Prospect
Undertake extensive research before sending a congratulatory mail to your prospect. There is plenty of information available on the Internet. Refer to their LinkedIn profiles to know more about their experiences and requirements.
4. Mail When Client Requests A Demo
This email will help you give a better and clearer insight into your products to your clients. After all, having an engaging conversation about the product beforehand will enhance the demo experience. You can send a mail discussing their company’s objectives and guide them through your process.
5. Mail To Persuade Clients To Purchase Your Tool If They Are Still Using The Trial Version
This email is meant to highlight the advanced features of your products. If your clients are still using the free or trial version of the product, then you might have to prompt them to purchase your product by advertising how it will give them added advantages.
Emails are one of the most critical mediums to prospect and connect with clients. Optimized emails can help you establish more and more connections and lead to better opening and response rates.
Always keep the customer’s needs on priority and amalgamate your products and services to meet the customer’s ever-changing demands. If you use email marketing wisely, there is great potential for you to improve communications and boost your business significantly!