5 Essential Features of Successful Mobile Web Design


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Technology is in our hands these days – literally. Gone are the days of having to be at home, sitting at a desktop computer to access the internet. From smartphones to Wi-Fi, everyone has the internet with them at all times. Whether you’re at a coffee shop or the airport, it’s possible to access the internet from anywhere.

An increasing number of businesses these days focus on the mobile version of the website, instead of the desktop version. In some cases, the desktop site can be viewed on the phone, but it generally results in a less-than-ideal experience.

For this reason, when creating a website, a special effort must be put into designing the mobile version. Why? Because using the same design for all devices does not result in the optimal user experience.

Choosing Responsive Web Design
You can either opt for a separate design for the mobile site or get web developers in Boston to create a responsive design for you. A responsive design adapts itself according to the screen size, eliminating the need for a separate mobile site.

Believe it or not, most of your audience accesses your site from a mobile phone. Therefore, if you don’t have a user-friendly mobile web design, you risk losing visitors.

The following are the five most essential features of mobile web design:

1. Easy-to-find Contact Information
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Your contact information is one of the first things visitors look for when they come to your site. While you can integrate a contact form on a desktop site, on a mobile site, you need to have directly clickable contact information. It could be an email address or a live chat option, but make sure visitors don’t have to waste time searching for your contact information.

2. Flexible Images
Since a phone screen is much smaller than a PC, you must include the option of zooming or enlarging images for a better view. If they cannot see your product image properly, they aren’t going to buy.

3. Legible Text
Reading on a phone screen is stressful to the eyes. Therefore, you have to make sure that all text is large and legible enough. Choose dark text on a light background and not vice versa.

4. Social Media Integration
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Every desktop site has social media buttons integrated, and it should be the same for the mobile site. When integrating social media buttons for sharing purposes, make sure they are legible and are easily found by visitors.

5. Fast Loading Speeds
Desktop sites are usually fast enough, but mobile sites are often neglected. When designing a mobile site, you need to make sure that it loads as quickly as possible. A website should ideally load in three seconds – or less. No matter what kind of device the user accesses the site from, it should always load quickly and smoothly.

Mobile web design is essential for any successful website these days. According to Google, “74% of users may return to a website again if it is properly optimized for mobile usage.” If you want your website to get noticed, you’ll want to hire expert web developers in Boston to create the most effective mobile web design for your business.

Lisa Leslie
A writer by nature, I have been told I have a way with words that captures my readers' attention and drives them to action. I have intuitive writing and editing skills, in addition to 6+ years of experience in traditional, digital and social media marketing.


  1. I totally agree when you said that it the app should load in three seconds or even less. Personally, I wouldn’t want to waste my time since I also have other things to do. I will share this tip with a friend of mine since she will be having an app developed solely related to beauty and skincare since it is her passion. This will help her get more users to install her future app.


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