4 Ways Print Businesses Can Attract Customers


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If you look around, you’ll find that the whole world lies in the hands. Mobile devices have made it easy to shop, travel, and communicate. However, the comfort has brought in a demand for more.

Everyone wants something different and unique. They want customized products that speak their style. The reason personalizing and customizing the products are in great demand. Owing to this, many product design tools have emerged in the market. And businesses are integrating it into their e-stores. Many print businesses, for example, are integrating design tools to their web2print storefront.

Because it would help the customers to customize their products in the way they want. However, that’s not enough to attract or retain customers. As a print business, you need to adopt different ways to increase the customer base. You need to market your site, show the benefits of customizing the products, and do a lot more.

Keep reading to learn how to drive more customers to your site.

Be a Specialist in Short-Run Printing
When you start with a business, it is not always necessary that you can afford everything at the same time. So the best approach is to find a supplier that offers a variety of papers in small quantities.

For example, if some customers want to have 150 housewarming invitations, you can use the less costly digital equipment you already have. It would help you save money for your business. Besides, you can increase the customers’ satisfaction to have the product in their budget.

Have a Different Type of Paper
To lead the business and win the competition, you need to be extraordinary. What could be a better way than to offer a unique specialty paper?

Every customer wants to have their designs and messages unique to get all the attention. You can provide such offers – let customers personalize the messages on special types of papers to become the talk of the town. Here are few recommendations that can keep your business offerings unique:

Use synthetic or waterproof paper for applications, from weatherproof to durable field manuals.
Go for carbonless laser paper for printing business forms, invoices, statements, receipts, and more.
Fold-and-go for personal packaging, direct mail, corporate gifts, special events, and more.

Provide Direct Mail Facilities
Who doesn’t want to be the first choice for customers when it comes to media printing? Everyone does, including you. And you can fulfill this desire by providing the facility of direct mail for your customers.

You can make this happen by targeting your clients’ customers with beautiful personal pieces. It helps clients fetch more business. The direct mail service also encourages them to refer your business to their clients.

Inspire Customers with Extra Finish
Something new and different is the latest policy of every business. And yet, many businesses are not aware of the wide variety of print finishes available in the market. Well, that can be an advantage for you. It can yield better results if you add some new options to your business. Here’s how.

When you provide extra finish to your product, it makes an impression for the customer about how serious you are in your work. You can charge extra for the finishing, but the main goal should be customer satisfaction. The quality and the variety you provide will enable people to pick your brochures. After all, being different is the new normal.

Also, it will help you market your brand and increase customer interaction.

Tip: Aware your business card printing customers of matt, soft touch, and gloss lamination so that they can have a different business card and material.

End Words
To take your business on the hike, you have to be economical and innovative. Instead of starting a new printing technique, you can increase your capabilities and offerings by following the tips listed above.

You can integrate a designing tool into your web2print stores according to your choice and budget. Overall, combining unique media, printing personal materials, and many more in small quantities are some of the ways you can attract your customers.

Pratik Shah
Mr. Pratik Shah is Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering custom product design software and Web-to-Print Storefront Solutions. He has been giving his valuable tips and suggestion about Magento product designer tool and other useful Magento extensions.


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