Are you happy with your website? If not, you’re not alone. Several business owners find themselves in the same situation – their website is outdated, difficult to navigate, and doesn’t generate the results they want.
Your website is the face of your business. It’s the first significant thing customers see when they search for you online, and it’s often the first impression you make. If your website is outdated or does not reflect your current brand, it’s time for redevelopment.
Moreover, it doesn’t matter how great your product or service is if no one knows about it, and you can’t make them aware of it if your website isn’t up to par.
So, it’s important to regularly evaluate your site to ensure that you’re meeting your business goals and that the information available on it is current and useful.
Here are ten signs that it might be time to redevelop website so you can draw in more customers, keep the ones you have, and get more sales as a result of your efforts.
Find Out 10 Signs to Redevelop Your Website
Your Website is Slow to Load
One of the first signs that it might be time for a website redevelopment is if your website is slow to load. There can be several factors for this, like an outdated design, too many images, or scripts that are not optimized.
Moreover, If a customer has to wait more than a few seconds for your website to load, he is likely to leave before he even has a chance to see what you have to offer.
According to WebCPA, 70% of internet users will leave a page that takes longer than 4 seconds to load. That is to say, If the site does not load fast or is otherwise slow, you will find it hard to convert leads into paying customers.
Therefore, any changes you can make which improve your site’s speed will go a long way toward increasing your return on investment (ROI).
Make sure you optimize images and minimize other types of media as they can significantly increase loading time. When considering speed issues, always consider site design.
For example, too many page elements per page can make your pages take longer to download. Try creating multiple pages with less content so that each page loads more quickly—Google recommends no more than 300-500 KB per web page.
Your Website Has a High Bounce Rate
Another sign that your website might need redevelopment is if you have a high bounce rate. This means that a high percentage of people who visit your website leave without clicking on any other pages.
It can be because of several factors, such as a confusing layout, outdated content, or a lack of calls to action.
According to Google, a site’s bounce rate is one of its most important factors in determining where it ranks.
In other words, if people spend less than a few seconds on your website (which, according to stats from top e-commerce platforms, is anything less than 30 seconds), they probably didn’t find what they were looking for.
This signals not only a problem with your site but, more importantly, with your business. We all know website traffic isn’t an accurate representation of actual customers.
A visitor will often leave just as easily as they came, and a decrease in traffic could be an indication of decreased conversion rates instead of interest.
That’s why bounce rate is such an important metric: it helps you figure out exactly who sees your page. So how do you fix a high bounce rate? You redevelop! Studies have shown that improving a single feature like social proof can boost conversions by 600%.
If you’re ignoring some obvious issues with your site, get the website redeveloped by hiring a dedicated web application developer so you can start improving those critical components immediately.
Your Website Has Broken Links
Another significant sign that it might be time for a website redevelopment is if you have broken links. This means that users are clicking on a link on your website, but they are being taken to a page that does not exist anymore or has been moved.
This can be really frustrating for users, and it can also hurt your SEO ranking.
Broken links also hurt credibility and trust, but they can be fixed. Find them with a site-crawl tool like Xenu Link Sleuth (downloadable from Google) or Screaming Frog SEO Spider (plug-in for desktop browsers).
Once you have found your broken links, fix them. You may also want to link out to some of these pages on social media in order to boost traffic back through your primary pages.
If a page does not exist any longer on your site, consider reusing its URL as part of future content marketing strategy – but only if it makes sense to do so.
Also, make sure that any links out there pointing back at your website are still functional. You might not have control over what other sites link back to you (especially if it’s old content), but you can always confirm they’re good before posting something new.
Your Website Isn’t Optimized for SEO
You might think your site looks great, but is it optimized for SEO? If not, you could be missing out on search traffic and all of its benefits.
Instead of just trying to guess what Google wants, use a free tool like Google Webmaster Tools so you can see how your site is viewed by a search engine.
When you make changes based on those results, search engines will respond better and rank your site higher in their listings. That means more targeted visitors and less work for you.
Moreover, if you want your site to rank high in search engines like Google, you need a professional design firm to optimize every page on your site with keywords.
Hiring a web application company will guide you through creating well-optimized content for your website, which can help increase traffic and conversions for your business.
Your Website Contains Outdated Content
If you have any outdated content on your website, it’s a good indication it’s time for an update. If your site is more than a few years old, there may be out-of-date information regarding what services or products you offer.
This can be a serious issue, as outdated information can give visitors a poor impression of your business. It can also make it challenging to attract new customers, as they may not trust that the information on your website is accurate.
So, if your website is looking a bit dated, it might be time for website redevelopment. You should check the following:
- Are all of your contact details correct and up-to-date?
- Is the layout of your website still functional?
- Are all of your images and graphics still up to date?
- Is the language on your website still accurate?
- Is the tone of your website still appropriate?
Your Website is Not Mobile Friendly
A website that is not mobile-friendly will rank lower in search engine results pages (SERPs). Google has officially announced Mobile-Friendly as a ranking factor, with over 50% of their searches now originating from mobile devices.
If your website isn’t mobile-friendly, you’re likely losing out on traffic and customers. So, you must take into account how your website looks on a mobile device. Otherwise, you might see a huge drop in traffic.
Also, Make sure your website will look sharp and professional across all devices. Look at your competitors’ websites and notice what they have done differently than yours.
Your website is not secure
It’s time to redevelop your website if you’re not using HTTPS – a security protocol that encrypts the data being sent.
You should also use SSL certificates, which ensure that no one can intercept and read sensitive information like passwords or payment details as it travels across networks in an unencrypted form.
If users see things like warning messages or dire warnings about security, they won’t trust your website; they might even believe you’re intentionally infecting them with viruses or malware.
When your website becomes a threat to user security, customers will find another site (or no site at all) to satisfy their needs and move on.
Stay up-to-date on patching vulnerabilities, check in with tech support teams, and ensure every page loads correctly—if you’re noticing something’s wrong, do not ignore this.
Security must be one of your biggest concerns when developing a new site or making big changes to an existing one; do not let hackers win by ignoring what could easily be an easy fix.
Low conversion rates
If your website is not performing, it’s high time to rethink your tactics. A conversion rate is simply a measurement of how many visitors turn into customers.
If you drive high traffic but low conversion rates, it means that you have lots of people visiting your site who aren’t buying anything.
There could be a number of reasons why your conversion rates are low, such as a bad design, outdated content, or poor user experience.
If sales start decreasing, even if traffic remains steady, it could be an indication that you need to take action.
Start by making sure all call-to-action buttons on your site—whether they lead visitors to products or opt-in forms—are clearly visible and work properly.
You should also make sure each page has at least one relevant call-to-action button that points viewers in the right direction.
Difficult to navigate
Another significant sign that it’s time for redevelopment is if your website is difficult to navigate. If people can’t find what they’re looking for, or if the website is confusing, they will likely leave without taking any action.
This can be because of a number of factors, such as a cluttered design, too many distractions, or a lack of clear calls to action.
If you feel like your website is difficult to navigate, you can ask yourself: Is there a way for visitors of my site to get from one page directly to another?
If you have too many links on each page, it can be difficult and discouraging for visitors.
One way to fix navigational issues is by restructuring your navigation menu. So you should consider creating submenus that allow users to jump straight to certain pages instead of scrolling through a long list of links.
Or you can use drop-down menus—make sure these menus are visible at all times, so users don’t miss them. You can also contact a website development company to help you with the redevelopment.
Your Website does not Reflect Your Brand
Your website should reflect your brand, and it’s values. If your website is out of date or doesn’t match your branding, then it’s time for redevelopment.
A good way to check this is by taking a look at your website’s design, color scheme, and tone. Are they in line with your brand? If not, then it’s time for a change.
You can also check out your website’s messaging. Is it clear and concise? Or is it confusing and outdated?
If you find any of the above, then it’s time for redevelopment. Your website should be an accurate representation of your brand, and if it’s not, then you need to make some changes.
How Much Does a Website Redesign Cost?
The cost of redesigning your website will vary depending on the size and complexity of your site, as well as the amount of work required.
However, it is important to keep in mind that a website redesign is an investment that can prove fruitful in the long run.
Moreover, a small company may need to spend less than larger websites because they do not have as many pages or tools.
On the other hand, larger websites require customized designs. And it would push up pricing significantly.
This way, your website’s design can cost anywhere between $3000 -$65000. When done correctly, a redesigned website can help you attract new visitors, generate more leads, and boost sales.
In fact, a study found that businesses that invested in redesigning their websites saw an average return of 150%.
If you’re noticing any of the above-discussed signs, it may be time to consider redeveloping your website. While it is an investment, it can be incredibly beneficial to your business in the long run.
A new site can help you attract more visitors, generate leads, and boost sales. However, if you’re not sure where to start, contact a website development company for help.
They will assess your current website and help you determine what changes need to be made in order for it to better reflect your brand and generate more leads/sales.