A positive response of the user is an important aspect of the Google App store optimisation. User reviews are those sentiments that directly affect the guests in their instant decision to install the app or game, hence it plays an important component of download rate.
This article will control the strength of android application development company and make the most optimistic rating that helps in increasing the organic downloads of the app and game. Although, handling Google play store reviews is a complicated and smart work that needs the most.
The major aspect of ASO (App Store Optimization) and communication rate
While making a selection about installing an app, 90% of the users compare its ratings. Nearly, 79% of the users consider only reviews. On the other hand, almost 4 out of 10 people consider the rating and reviews as well. They even consider suggestions from friends before installing an app.
Why rankings and feedback are necessary
Google Play Store algorithm works proportionally to your app ratings and positive reviews. As you start receiving positive ratings and good reviews from your customers, your app’s ranking in app store rises. The opposite case can be seen for each negative reviews or low ratings. This, in turn, directly affects the success of any app and your business as well.
So, this is clear that you should handle each comment and reviews diplomatically as these are the major components for the success of any app. Considering over 7.5 million apps in the Google Play Store, breaking through the crowd of users and convincing them to install is not a simple task. The most popular games and apps found in Google play store have almost a 4-star above ranking both for the existing version and the cumulative one. The average rating of the iOS apps is 3.81starts and for the android apps is almost 4.16 stars. This surely proves the necessity of user’s review on any app or game.
If you are really into the app development scenario, make sure you hire app developer who is experienced. Also if you want to win the rat race, these steps are for you.
Follow these 10 ways to manage the Google play store reviews in a diplomatic way which boost your app performance significantly.
Strategy 1# Accept all kind of reviews
A product can’t always get good or positive feedbacks. This is mostly because of the different mentality of users. Sometimes, their reviews are so confusing for the app developers, that they become unsure what to do or how to update the app. Thus, the most appropriate strategy to repose on a negative review is not to take it sentimentally, rather take it as an assistive opportunity. Developers need to keep calm as it is not always possible to make everyone happy. So, the least one can do to reduce getting negative reviews and encourage positive reviews further.
Strategy 2# Developing a great product
A primary objective to accomplish is building a great app that offers distinct and vital value to the consumers and provides a solution for their requirement perfectly. Any successful app needs to have the proper proposition of value that is easy to recognise. For instance, Google Map helps in finding the fastest routes and locates a place. Facebook messenger helps in connecting with your friends in a smoother and faster way.
It is also important to ensure that users understand the value of the product. For example, the app should operate well, so that it gets frequent updates, solving bugs and needs to work on continuous improvement for user’s experience. There is no alternate way to get a positive review than making your customers happy and retain them.
Strategy 3# Continuous improvement in the app
App developers should use reviews as a wake-up call, as a method that triggers further development. So, in case, if the app has a bug which is preventing the user to enjoy the app, would result in a negative review. For this situation, there is always an option for the user to change their reviews if they can be provided with a better experience in the next update. Sometimes poor reviews can provide ideas about innovative characteristics that one can include in their development roadmap.
Strategy 4# Encourage reviews by asking proactively
For obtaining a significant enhancement in search and rakings, an app must have a lot of ratings and feedbacks. In this case, developers should always encourage a user to leave a review or ask them to leave one through the UI.
Strategy 5# recognise the most involved user
Everyone may not be happy with the app. Some might not find it useful due to few lacks or other reasons. Even they may be on the verge of uninstalling the app. In this case, developers should recognise the most involved and happiest users and ask them to review. This strategy may prevent the unsatisfied customer to give a negative review. Even it can help to boost further app installation.
Strategy 6# asking users to rate during true moments of happiness
The most common mistake that the app developers do is by asking the users to rate their app too early. This pop up is usually coded in android applications development. You should remember that for the users a short time may not be enough to go around through the app for an honest review. Therefore, it is necessary to recognise the appropriate time of the user’s “moment of joy”. Let the user rate your app and review it when they are most happy or just get benefitted with the help of your app. For example, you can offer a pop-up for a positive review when the user just used your coupon and gets a great deal in booking hotels for his next travel plan.
Strategy 7# showcasing the advantage of the reviews
The users may be offered special support from the developer’s end while using the app. Developers must constantly remind the users how essential it is to drop the feedback and a positive review. Moreover, let the users know about the advantages that could be brought to the app with updates and new features. Push notifications may work like a charm in this case.
Strategy 8# keeping poor reviews as well as ratings away from the app stores
Addressing the involved users is extremely necessary, but for building a strong optimist connection with the users, you need to offer them with incredible customer services as well. This can be done by building a committed message centre which can be easily accessible from the app UI. It will save hours of responding to poor reviews and complaints like a charm.
Strategy 9# rewarding the user for reviewing the app
Games offering rewards against positive reviews get 60% of all the ratings. They are involving and encouraging people to achieve goals by simply rate them on Google Play Store.
Hence, make your users to leave a review by creating tactics around it. For instance, provide the users with a small reward like a set of in-app currency, discounts on app purchase or other special stuff. However, keep in mind the rules about contents and prizes for Google Play Store before offering any such.
Strategy 10# utilising social media to get reviews
Developers can also ask their existing fans or friends to review or rate the app. In this case, if you have a strong community surrounding the product, use this power to enhance the rate of downloads and positive reviews of the app. Hence, it is necessary to encourage the users to share reviews in social media accounts while helping them to build trust.
Without any second thought, user reviews are one of the most important aspects of making a successful app. So hire app developer wisely to get the best reviews from your users. It has a direct influence on the Google app store, impacting the store raking algorithm, search ranking and download rates. Follow these 10 methods to give your app a perfect rating and review in Google Play Store.