First platform to unify marketing and commerce gives marketers actionable intelligence for building brand loyalty to increase customer lifetime value
Chicago, Ill. (February 20, 2019) – Maropost, the leader in simplifying customer engagement for B2C brands and retailers, today launched Maropost for Commerce at eTail West in Palm Springs, Calif. The first built-in-house platform to unify marketing and commerce, Maropost for Commerce provides e-commerce companies with a fully-functional web store and high-performance marketing automation in a single, comprehensive platform to increase customer lifetime value.
Maropost for Commerce is also the first platform to offer a 360-degree view into a customer’s touchpoints, communications and purchase history. It allows merchants to continue conversations with a customer after a transaction by connecting a merchant’s store, customer and purchasing data directly with marketing – and vice versa. The platform unifies and applies artificial intelligence to these data sets, eliminating marketers’ dependence on IT for data insights. This empowers marketers to create predictive models and customer behavioral clusters, and launch specific re-engagement campaigns based on actionable intelligence to target customers who abandon cart, or for upselling, cross-selling or replenishment.
“Maropost recognizes the common transactional nature of commerce, and that only the brands that build relationships create loyalists who want to follow those brands,” said Ross Andrew Paquette, founder and CEO of Maropost. “Maropost for Commerce simplifies customer engagement with the only truly unified platform to marry marketing with commerce. Our best-in-class marketing is the first to put actionable data directly into marketers’ hands, enabling meaningful, continued conversation with customers to increase lifetime value.”
An alternative to other vendors’ complex solutions, often created by cobbling together technologies from multiple providers, Maropost for Commerce simplifies customer engagement by enabling ecommerce vendors to achieve the full tech stack with an all-in-one solution. Maropost for Commerce eliminates the headache of implementing, integrating and maintaining multiple platforms, and its buying process is frictionless.
“Maropost has cracked the code by integrating marketing with commerce,” said Daniel Matishak, CEO at Mindable. “In a market crowded with complex, bolt-on solutions that complicate adoption and deployment, we’re glad to have found the only truly accessible, unified platform that allows us to easily apply key data insights to our marketing programs. Maropost helps us endear our customers to our brand, creating relationships to increase conversion.”
For more information on Maropost for Commerce, visit https://msc.maropost.com/. To schedule a demo of Maropost for Commerce at eTail West at Maropost booth w25, contact Minda Sulak at [email protected]. To download Maropost’s eBook on Simplifying Customer Engagement, visit https://www.maropost.com/simplifying-customer-engagement/.
Maropost is the only unified customer engagement platform designed from the ground up that connects companies with their customers at every step of their journey. Providing a single customer view, Maropost creates unified, personalized customer experiences, helping brands increase conversion and brand loyalty. Pairing white-glove service with industry-leading technology, Maropost makes customer engagement easy. Dual-headquartered in Toronto and Chicago, Maropost was named Canada’s 5th fastest-growing company by Canadian Business and ranked #159 on Deloitte’s North America Fast 500 growth index in 2018. Consistently recognized as a G2 Crowd High Performer, Maropost is trusted by brands like DigitalMarketer, New York Post, Mercedes-Benz, and Yext. Learn more at https://www.maropost.com/