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Archive | Enterprise Technology

Forging a Digital Connection of Trust and Relevance

Blog post by on July 31, 2014

Many business leaders have a love/hate relationship with technology.  On the one hand, technological advances offer great business opportunities.  On the other hand, the infrastructure costs associated with technology shifts and the rapid pace of technological change …

Winning Brands, and What We Learned

Blog post by on July 31, 2014

Customers are the backbone of every business, but every day we hear about people who believe they have been mistreated or pushed around by companies, sometimes even their favorite brands. On the bright side, you also hear …

Playing games can improve your skills

Blog post by on July 30, 2014

Sixty-five-year-old Ann Lindsey was starting to worry about how easily she got distracted from whatever she was doing. “As you get older, it seems harder to do more things at once,” she says. Then she enrolled in …

The Modern CRM

Blog post by on July 27, 2014

Its Not Your Mother’s CRM Anymore CRM technologies are over two decades old. Companies first used them to provide “inside-out” efficiencies;operational efficiencies for sales, marketing and customer service organizations when interacting with customers. They aggregated customer data, …

Applied Integrations 101

Blog post by on July 25, 2014

There’s been a tremendous amount of talk about the importance of integrations lately. In fact, it was a key theme at Oracle Interact this year. Kevin Akeroyd, general manager of the Oracle Marketing Cloud, recently stated in …