While business trends might change, one ever-constant aspect of business is the need to keep your customers engaged. This is one of the things that will guarantee that you get more customers and grow your business. Here are a few tactics that could help you:
Influencers and Thought Leaders
Confidence is a very contagious trait. That being said, it has become a proven fact that if you’re looking to develop confidence and credibility in your brand. One of the fastest and surest ways is by developing relationships with people who have already attained a level of trust and confidence, especially coming from those people who make up your desired audience. Influencer marketing is one approach that has witnessed a steady growth in popularity as more and more companies have been known to reach put to influencers and solo agencies that are conversant with managing influencer portfolios. However, the one thing that you will have to put into consideration when creating and executing an influencer strategy is the audience that they appeal to. It is just not wise for you to have your brand featured on the platform of an influencer whose audience is not concerned with your product in any way. For instance, if you’ve got an influencer whose audience is made up of mainly toddlers and children, then you don’t have any business with him if you run a service that sells slim wallets.
Another alternative to the influencer model that will work well and just as effectively is going through industry leaders. This is another marketing and engagement strategy that is growing in popularity. Basically, all you need to so is to gain an endorsement from experts in your industry or from existing clients who other clients look up at in your industry. If people see them as industry experts, then there is a big chance that they’ll want to emulate them and the choices they make. That means they might actually consider the support these experts have of your brand based on what they know about them. Another alternative is for you to work so as to be able to effectively position your company or any of your leaders as an industry thought leader. That way, their association with your company will definitely bring more people to the fold and boost confidence in your brand, both for new and existing customers.
If you are looking to get the best way to avoid circumstances in which your brand is seen by people as an interruption, then you should try shaping your outreach effort in such a way that it revolves around existing consumer behavior. Statistics have shown that behavioral marketing is actually one of the best ways through which you can find more engaged customers.
Behavioral marketing is more of a customer identification paradox. Only a handful of brands such as Amazon is capable of tying individual customers to all devices that they own and being able to identify them at the point of engagement.
Behavioral marketing is gaining a lot of traction because of customer identification. These techniques are able to improve the quality gotten from leads and identify previously inaccessible customers by opening marketers to a world of opportunities when it comes to basing their strategies on past behavior. We live in a world where customers are presented with even more choices than they ever had before. That being said, if you are not approaching your business with a “customer first” mindset, it means that your outreach and marketing services will be consistently self-serving. This trend will affect the performance of your programs and will eventually lead to you bleeding customers.
A frequency illusion is a cognitive bias that helps immensely in getting customers. Basically, it works like this; when a customer has an interaction with your brand. They continue to see it everywhere. For instance, when you see a commercial about the latest Blender, you start to see posters and other publicity materials on the road wherever you go. In reality, they have actually always been there. That’s what makes it an illusion.
Companies that are able to leverage this principle in a creative manner have the ability to make significant inroads with customers, especially those who are new to their brand. Through various marketing tools like retargeting, social media, and influencer marketing, companies will be able to intentionally increase the rate at which a person encounters their brand. This customer, when compounded with an illusion bias, is likely to start viewing a brand as a credible option.