With the proliferation of mobile devices, it’s no surprise that mobile apps are becoming increasingly popular and helpful for entrepreneurs. Mobile apps can allow you to engage and interact with customers in ways that would be otherwise impossible or too costly in the brick-and-mortar retail world.
In this digital age, it’s more important than ever to cater to your customers’ mobile needs to have the edge over the competition. Many businesses have invested in creating mobile apps that allow customers to connect with their brands at all times, on any device or platform, increasing engagement and sales.
One study even found that having a mobile app can lead to excessive customer engagement compared to those without a mobile app.
Here are some notable mobile app stats you must be/get aware of:
1. Mobile apps are to generate over $935 billion in revenue by 2023.
2. 1.96+ million apps are available for download over iOS stores.
3. 2.87+ million apps are available for download over the Google Play Store.
4. 49% of users open apps more than 11 times in a day.
5. 54% of internet traffic is garnered from mobile apps.
But why are mobile apps so good for business?
This article explores the many ways you can use a mobile app to grow your business and beat out your competitors.
Top Rated Benefits of Mobile Apps for Businesses
#1. Reach a Wider Global Audience
Source: Statista – Worldwide Internet Traffic
By building an app, you are opening up your business to a new world of potential customers who haven’t heard of you before. As mentioned earlier, 54% of worldwide internet traffic comes from mobile devices. So, think about it—instead of buying a newspaper every morning, people have turned to their phones or tablets and are constantly online.
There’s an application for everything, which explains why you can reach a wider audience with a mobile app. Think about how quickly companies get reviews and updates on Google Maps, Yelp, etc. People want that same experience with other businesses too!
#2. Creates Brand Awareness
Why build a mobile app for your business? The pros of creating a mobile app for business are many, but one of the most important is that it helps create brand awareness. Brand awareness is the extent to which consumers are familiar with a particular brand and can recall it. Thus, it’s how well your target audience knows about your brand.
With mobile apps, you can ensure a significant level of brand awareness as people download your app from their favorite app store. With each new download, you’re creating more impressions on potential customers. You’ll also be giving them instant access to engaging content like videos, news updates, or articles. So, they are likely to share this content through social media platforms or email marketing campaigns.
But this doesn’t even cover all the benefits of having a mobile app for business! Let’s look at the next one.
#3. Provides Valuable Customer Insights
Businesses can collect valuable data and insights about their customers’ behavior by building a mobile app. This information can help companies to make better decisions about product development, marketing, and sales strategies.
For example, Through user analytics, businesses learn how often customers visit their app, what parts of it they use most frequently, and how they found their app in the first place. These insights create a valuable data profile of each customer’s unique preferences and behaviors.
This information gives businesses insights into what aspects of their service are driving sales, which promotions are getting noticed, and where there might be room for improvement in design or functionality. The types of data collected by analytics tools vary from platform to platform.
However, You’ll need to research which options are available on your hired mobile app developers team before setting up an analytics package for your new application.
#4. Enhance Customer Loyalty
Source: Statista App Retention Rate
A mobile app helps turn one-time buyers into lifelong fans by giving them convenient access to your products or services and loyalty rewards. Whether it’s easier purchasing, special discounts, easy checkouts, or endless ways to engage with your brand, mobile apps are the perfect way to take advantage of the immense reach they offer.
In addition, today’s consumers are addicted to their smartphones. They spend an average of more than 4 hours/day on them, says App Annie, state of the mobile report. Mobile apps offer a personalized experience that facilitates users with tasks while on the go and lets them get something done without interrupting whatever else they’re doing.
The ideal part is that customers don’t have to wait around for stores to open when there’s just something simple they want to buy. Plus, how many times have you been scrolling through Instagram while waiting in line at the store? It only makes sense that brands would start capitalizing on this behavior by developing their version of an app so they could be front and center when customers pull up the social media site.
#5. 24/7 Presence Along With Offline Accessibility
Customers always have their phones on them & are always connected to the internet. By building a mobile app, you are essentially creating a 24/7 presence for your business that is always accessible to your customers. Additionally, even if they are not connected to the internet, they can still access your app and its content offline.
It’s your store in their hands or pockets. One can access your app anytime, anywhere. Moreover, an app can also serve as a tool for offline sales. Certain apps allow users to purchase products without going online, which means people will want an easier way than their phone browser to buy from you!
So, How Can You Make an Application?
The first step is to find out or investigate what you want your app to do. It’s essential to have a clear vision before moving forward.
1. What problem are you trying to solve?
2. How will your app make people’s lives better?
Once you have an in-depth understanding of the purpose of your app, you can start thinking about the features it will need. Next, identify which features are most likely to create a competitive advantage.
Finally, brainstorm ways those features could work together to deliver maximum value. It is called feature mapping. If you’re feeling overwhelmed and don’t know where to start or who can help you with all these decisions, take a deep breath!
Building an app without professional help is risky: if it doesn’t turn out as expected or needed, there isn’t much recourse. It is necessary to enlist the services of mobile app development companies at this point.
