Wearable Technology Fashion: Meeting Customer Expectations


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We live in a modern world surrounded by all kinds of technologies, fashion accessories and garments, so these industries are something that we can’t imagine our lives without and we don’t need to. A deluge of wearable devices is arriving, and we all have to be prepared for it – consumers, designers and fashion retailers. These guidelines can help you to make your wearables more appealing to potential buyers. 

Design is Essential

Everyone will agree that wearable technology has to be attractive and longed-for – consumers have to love it to buy it, it’s as simple as that. Even though technical features are very important when it comes to fashion tech apparel, but its design is crucial for it to have success on the market. Whether people want to admit it or not, we are all a bit superficial, especially when it comes to our looks, hence no one will wear something just because of its functionality if it doesn’t look good on us. 

Customers Desires Come First

The adoption of wearable gadgets is rising among consumers, and fashion industries are doing everything to keep up with the needs and wishes of a modern buyer. It sounds easier than it is since creating a useful and at the same time good looking wearable device is not that simple. Designers need to take into consideration many aspects, and the most important of all are consumers and the fact that the product has to meet their needs and desires. The best way to accomplish and have a successful product is to use data and consumers insights. 

Giving Meaning

Make sure that your product will give consumers a sense of doing something good by having righteous principles, like caring for the environment and animals. Find out what will help appease their need for status and desire to be distinctive and authentic. As this innovative master’s degree in fashion futures explainsdesigners should equip textiles with smart behavior using soft electronics and programming, and make them interact with their immediate environment and the people who wear them. 


With the development of technologies also comes a growing consumers’ expectations, and it’s no different with wearable fashion technologies. Modern times require us to be always up-to-date, but also to be more conscious about our environment and nature around us. Having said that, it’s clear that fashion retailers and designers have to pay attention not only to aesthetic and functionality of their smart apparel and accessories but also to the materials they use in making the product. Inventive and sustainable garments are what customers are looking for.

Genuine Fashion 

Many experts consider that wearable technologies are bad fashion because most of them don’t have an appealing look and they’re not always comfortable to wear. The fear that technology development in the sense of smart fashion accessories will downgrade and change the clothing is not justified since this will not affect clothing and textiles in that sense. The technology incorporated in apparel can be almost invisible, or simply as fashionable as any other piece of clothing or accessories such as hair band, sunglasses, etc.

Promising Signs 

Some researches show that customers feel more stylish and up-to-date wearing fashion tech products, so the potential for its success is huge. Fashion is changing all the time, and consumers like changes, some just need more time to embrace them and love them. It’s up to designers to make sure those changes are likable and very important- affordable to their buyers. Many consumers think that most of the accessible fashion tech accessories don’t look attractive and appealing, so once again- the aesthetic is crucial for fashionable gadgets to succeed on the market.

We can confidently say that plotting your way to success on the global wearable technology fashion market is easy if you just try to satisfy your consumers’ needs and wishes. The need for status is what’s initiating customers’ utilization of fashion tech clothing and accessories, but let’s not forget the moral responsibility towards the world that surrounds us – make sure your products are eco-friendly and let your customers know about it. 


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Lillian Connors
As a senior digital marketing consultant, Lillian Connors believes that the question of business goes far beyond the maximization of profit through different money-grabbing ploys. Instead, she likes to think that ethical principles should be at the core of every commercial venture, paving the way for much more balanced distribution of wealth on a global scale.


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