There are two reasons why so many people feel confused about SEO. The first is that every year, strategies change, and the second has to do with the abundance of SEO myths that continue to circulate. By knowing what information is accurate, you can focus on developing an outstanding strategy. If you struggle to separate fact from fiction, a reputable SEO services company can help.
Along with that, the right company will assist you with a host of search engine optimization services. Based on your business goals, an expert will create a viable plan and then implement it on your behalf. In a short time, you will notice more traffic to your site, more generated leads, and more sales each month.
Following are some of the most annoying SEO myths that you should ignore.
MacRAE’S Marketing
Keywords are Irrelevant – One myth is that after the latest Google algorithm update, keywords became irrelevant. Although Google does focus on providing users with a more natural online experience, keywords still play a critical role in ranking high in search engines. Just make sure you never stuff content and always use variations of your
primary keywords.
Boost Your Search Ranking with an XML Sitemap – Although an XML sitemap is not a necessary factor for boosting your search engine ranking, it does make it easier for Google to crawl your site. It also takes Google significantly less time to crawl websites that have the XML sitemap. Therefore, if you want Google to crawl and index your pages
quickly, it is worth implementing an XML sitemap; but for bolstering your site ranking, it will disappoint.
Meta Tags are Worthless – The truth is that meta tags are an excellent way to provide a brief overview of your company, product, or service. By giving prospects a snippet of information, you can entice them to click through to your site, which increases the chance of conversion. A meta tag requires three things: a title tag, the meta description, and the limited characters as a description of your company.
SEO is Fraud – One of the most frustrating of all SEO myths, especially for marketing experts who work hard to help customers, is that search engine optimization is fraud. Although it might take a little time to get the results you want, with professional search engine optimization services, you will see notable improvement in the performance of your site.
Google is Battling SEO – With so many algorithm updates, and the fact that one day your business ranks high and the next day low, it is easy to understand how this SEO myth got started. Instead of fighting SEO, Google supports it. Not only did this search engine giant refresh its SEO Starter Guide, but it also announced that SEO has excellent potential for improving websites and saving time.
One SEO Strategy is Enough – Some companies found themselves struggling after believing this myth. Depending on the scenario, one SEO strategy may prove more beneficial than another. Because a respected search engine optimization company uses several strategies, it won’t overlook anything.
Monitoring Is No Longer Necessary – This SEO myth is another one of the worst. Unless you track not only your target audience, but also existing customers and competitors, it would be nearly impossible to get and stay ahead of the competition. You need to understand the behaviors and actions of all three so that you can make the appropriate changes to your marketing strategy. Monitoring is a critical component of any SEO strategy.
Link Building Poses Serious Risks – Another common SEO myth has to do with link building being dangerous. Many people believe that Google takes every opportunity it can to show how unhappy it is with link building. This myth was the result of someone who twisted a statement that Googled released. The great thing about link building is that it will enhance your online authority and market your business.
Professional SEO Help
For the best search engine optimization services, you can trust us at MacRAE’s Marketing. Instead of believing everything we hear, we dig deep to find the truth so that we can design and develop a marketing strategy that will get the results you desire. For information or to schedule a consultation, call or visit us online today.
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