Top 10 Companies Using Cloud and Why


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Continuing the trend from 2020, cloud is unveiling its dominance on the tech world as companies using cloud computing pursue such benefits as easy scalability, improved data security, and not to mention increase in revenue that is expected to reach 330 bln by 2022 according to Gartner. The possibilities that come with introducing cloud technologies are immense and diverse.
Cloud transformation services vary from managing data and content delivery, to increasing security by fixing and preventing data leaks, fraud prevention, predictive analytics, etc. The benefits are evident for business growth and speed of innovation. If you’re still not leveraging cloud technologies for your business – however big or small it may be – then what are you even doing to progress and remain relevant in the competitive market?

If the listed above perks and advanced functionalities of cloud are still not convincing enough, the least you may do is look at the successful experience with cloud transformation coming from the tech giants. So, without further ado, here are the top ten companies using the cloud and how they are benefiting from the technology.


Cloud provider: AWS
From order-by-mail DVD rental to the streaming entertainment giant, Netflix has secured 53.5% of the global on-demand streaming market, capturing audiences worldwide with critically acclaimed films, the latest box office releases, and original series. Streaming over 125 mln hours of daily entertainment, Netflix uses AWS to provide a steady and secure service to hundreds of millions of users worldwide. This goes well beyond storage and managing databases, as AWS accommodates Netflix with the proper infrastructure and computing capabilities for quick scaling and continuous innovation, now providing its services in over 190 countries with content available in over 30 languages.


Cloud provider: AWS
Pinterest has been utilizing cloud computing since its early days. This service has been initiated as the online pinboard to accumulate and aggregate massive amounts of data from all around the web. Cloud computing allowed the service to grow at a staggering rate and handle heavy amounts of traffic on the daily. Pinterest is so much more than the place for storing your mood boards and recipe collection. In fact, it has become the go-to place for quick and reliable traffic generation for marketers and bloggers. Cloud and big data helped Pinterest grow to its today’s glory and become the 14th largest social media platform in the world, as stated by Hootsuite in its 2021 digital trends report.


Cloud provider: AWS
The Coca-Cola company moved to public cloud in 2014 after a splurge in traffic during the Super Bowl proved keeping all the data on premises unsustainable in times of high demand. The migration to cloud helped the company reduce maintenance costs and achieve 40% operational savings, greatly improve performance, and increase operational capabilities by being able to introduce more automation. Coca-Cola is arguably one of AWS largest customers that currently dominates the global beverage industry.


Cloud provider: AWS
Vivino is arguably the world’s largest online wine database that provides its services to over 50 mln of users globally. Furthermore, its services go beyond compiling a universal database of wines and user reviews. Vivino has introduced its online wine market in 14 countries, meaning that it handles sensitive user information in order to enable wine purchasing with delivery right to your doorstep. Leveraging cloud technologies allowed Vivino to not only quickly scale when entering new markets, but also provides the needed security for sensitive user data.


Cloud provider: Microsoft Azure
Kroger is an American retail company with its history going back centuries. And now it is changing the way you experience grocery shopping with such innovations as digital shelf technology and smart pricing. Kroger is developing and testing thousands of projects in the cloud, however it’s core computing functions and data centers are stored on a private cloud. Leveraging cloud technologies, the company is able to develop secure solutions for e-commerce and use AI and machine learning to develop new revolutionary products. Kroger not only addresses the customers’ needs but creates something they never knew they wanted in the first place.


Cloud provider: AWS
Gameloft is a France-based video and mobile game development company that mainly provides online entertainment services. The kind of service predisposes the need for a well-managed infrastructure that ensures zero downtime deployment and is able to manage high spikes in traffic during new game launches where the servers can experience up to 50x increase in traffic. Gameloft couldn’t maintain and constantly add to physical servers and data centers as it soon enough became too costly. Also, staying on-premises meant that developers had to spend a lot of their time on maintenance instead of development. Moving the game servers to cloud helped Gameloft resolve these problems, as well as improve gamer experience and reduce time to market.


Cloud provider: Google Cloud
Etsy is a popular e-commerce site for all things vintage and handmade. It has created a marketplace for craftsters and sellers worldwide. This ever growing online community serves millions of people and makes it possible for just about anyone to start an online shop and make a living selling unique items. The company has moved its platform and data centers to the cloud which allowed them to grow and create innovative solutions for the users. Once such being the analytics tools that work with terabytes of data per day. Cloud technologies help make the platform secure and reliable in managing hundreds of thousands transactions daily and seasonal high-load periods of sales.


Cloud provider: Google Cloud
eBay is a multinational e-commerce leader based in the US that offers its services for their 175m of active buyers in 190 markets worldwide. It’s more than just an e-commerce website, as it allows its customers to get the best deals through its signature bidding system. eBay provides services to tens and hundreds of millions sellers and buyers around the world, and it has well over a billion live listings at any given time. Managing all the data and providing secure transactions is made possible with the help of cloud technologies. In 2018, the company started experimenting with machine learning algorithms and was able to run the tests in just four days with Google Cloud.

Twitter (ad platform)

Cloud provider: Google Cloud
Twitter is a popular microblogging service with a lot to offer. Its advertising platform hosts billions of ad events daily and, according to Statista, in 2020 it generated $3.2bln in advertising service revenues. Offering a lot more than just ad placements, Twitter has a variety of tools for measuring metrics and performance, analytics, APIs, dashboards. In a split-second, you can aggregate millions of metrics with real-time accuracy. All these tools help measure ad performance and analyse the efficiency of ad campaigns. Twitter ad platform has now migrated to cloud which is showing remarkable benefits for both the company and its advertisers, such as better accuracy for real-time data, faster configuring for existing features and building new ones.


Cloud provider: Google Cloud
PayPal serves more than 300 mln users worldwide having processed over 3.74 billion transactions in just the first quarter of 2021. From the standpoint of a single user, PayPal is just a convenient service for online payments. However, when you look at the whole picture, the company requires astounding operational power to manage the sheer volume of daily transactions all the while maintaining top security, addressing financial risks, and preventing fraud. All this is made possible after partnering up with Google Cloud in 2018.

A shift to cloud computing may be a daunting task but all the benefits are well worth the hassle. When you look at which companies are using cloud computing, it’s safe to say that cloud is becoming the mainstream for big tech and international enterprises who value easy scalability, security, and innovation. Whichever is your go-to cloud provider, you want to be sure that they offer the best services to cover all the needs of their cloud computing customers and more.

Valentina Synenka
Valentina Synenka is a Chief Marketing Officer at Symphony Solutions, the Dutch-based Cloud & Agile transformation company that helps businesses in their path to digital transformation. Valentina has master’s degree in Economics and Psychology and, for the last 10 years, has been leading the marketing and design department at the company, always staying on top of the Cloud industry trends and tendencies.


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