Many businesses still use websites, while others have moved to mobile apps. But why should companies focus on mobile apps?
Both mobile apps and websites are two means of information delivery, but when it comes to branding, user experience, ease of use, and more, there are some distinct advantages of one over the other.
1. Mobile accounts for 54.4% of all online traffic worldwide. (Source: Statista)
2. Users spend as much as 60% of their mobile time on mobile apps. (Source: Failory)
3. Mobile accounts for 48% of online traffic in the U.S. (Source: Statista)
The next time you’re on the fence about mobile app vs. website, keep these seven reasons in mind as they give you all the ammunition you need to decide.
1) Ensures a Personal Touch
Though websites and web-based tools have improved over time, they can’t compete with mobile apps for personalization. You have limited control over how content gets displayed and accessed by visitors to a website.
In contrast, a mobile app gives you far more control over the user experience (UX). Mobile App Development Company India can highlight key features of your app at a relatively lower cost. It makes it easy for users to find what they need in a pinch or when they don’t feel like browsing through your site content.
Here are some crucial tips to enhance touch via your mobile app:
Always display your app’s core features in a clear and accessible manner – For users to benefit from your app, they need to know how it works and what it can do for them. You don’t want users getting frustrated because they can’t find what they need right away! You should always make sure that key features are easily accessible via a menu or other means of navigation.
Make sure your mobile app has all of its functions readily available offline – Users don’t always have access to reliable internet connections. So you can offer that all of your app’s core functions are available even when there isn’t an active connection.
Create a mobile app that uses all of your device’s capabilities – With so many different mobile devices on the market, it’s essential to ensure that your app works well with as many other platforms as possible. Users can access your app no matter what type of phone they have! It is especially true if you plan to release an app for multiple operating systems or devices.
Make sure your mobile app is easy for people to share – One of the best ways for people to find out about your mobile app is by word-of-mouth, and one way they can do that is by sharing it with their friends and family via social media sites like Facebook and Twitter.
2) Unlike Websites, Mobile Apps Work Offline
Source: Statista – Population-based connectivity
Several website users may not be able to access in the absence of internet connectivity too, for a long time, even in crucial circumstances like natural calamities and disasters like earthquakes, hurricanes, etc.
Due to extensive network congestion, one can’t even update their social profile from such platforms. However, with mobile apps, it is possible as they are installed on the mobile device itself, thus making them independent of whether internet access is available or not.
3) More Time Spent
In a study by Experian, researchers found that mobile app users spent more time on apps than mobile web users, with those app users spending an average of 1 hour and 20 minutes per day on their devices, while web users spent only 40 minutes each day. When your customer has fewer distractions online – they are more likely to spend their time doing business with you instead of searching for other options.
Better Engagement: Not only do people spend more time on apps, but they also find them easier to use as well. Users spend more time on apps than other platforms, which means businesses can bring their customer base over to a single platform by developing a mobile app. These apps work offline and are thus always accessible no matter what device your user has.
4) Leverage Push Notifications
Source: Statista – Push Notifications
Push notifications are one of those things in mobile apps that you see and wonder how it can get any better than what is already available, and yet, somehow, app developers are always coming up with ways to do so.
Unlike websites that fail to leverage these push notifications, mobile apps allow business enterprises to communicate with their customers in real-time. It is an excellent way of getting users to return to your app again and again while increasing brand loyalty and customer satisfaction.
Push notifications are an amazing way to keep your audience engaged with your brand without going through any hassle. It’s just a simple tap on their device screen that lets them know you have something essential for them that they need to see right away!
Some innovative ways to make the most of push notifications:
Send Personalized Push Notifications Based on User Preferences, Location, and More – Now that’s some extreme personalization! With mobile apps, you can send notifications based on several factors, such as what time of day it is, where they are located, and even what they’ve done in your app before.
For example, if a user has just added an item to their cart, you could let them know that they’ll get free shipping if they add another thing now! Get creative with using these triggers to make sure your users always have something worth opening your app for.
Use Push Notifications for Special Events – It’s a lot easier to get people excited about an event if they know about it ahead of time! If you have a big sale coming up, for example, or you want your users to know when something new on your app is that they might be interested in, sending out a push notification is a great way.
Use them as Part of a More Extensive Marketing Campaign – When it comes down to it, push notifications are just another tool in your marketing arsenal that you can use alongside other channels such as email & social media.
5) Impulse Buying
Mobile apps also encourage impulsive buying as they are easy to use, and customers can access them at any time. On the other hand, a website requires more effort and commitment on behalf of a user.
Visiting a website is more deliberate than downloading an app from an app store which is why it’s easier for users to make impulse purchases using mobile apps.
In technical terms, it is called in-app app purchases. Unlike a website, clients don’t need an app store account or credit card details, so they can buy anything without having much to fuss about.
6) Greater Designing Freedom
When confused about mobile apps vs. websites, you can launch a mobile app or website. Both offer incredible reach. However, only one of them gives you complete control over how your product looks and operates.
It’s your brand identity that draws users into the brand. So, why not let it also create an experience they enjoy? With an app, you have access to all of a device’s built-in features like geo-location and notifications — qualities that aren’t available on many websites.
You can hire mobile app developers to create an app that gives users what they want by customizing their unique circumstances (like where they are or what else they might be doing). There’s no risk of slowing down a user’s browser, either. If it works for them online, it works for them offline too.
7) Commendable Branding
When obsessed with mobile apps vs. websites, a significant question is which one ensures better branding of the product or the enterprise. Websites offer good opportunities for building strong brands as they are static in nature and can be accessed from anywhere.
On the other hand, mobile apps require users to download them first before using them. Therefore, it becomes easier for businesses to build brand recognition through mobile apps than their website.
Developing an app is that it should be available on all devices irrespective of its type and operating system so that customers can use it anytime and anywhere they want without difficulties accessing it.
It would make sure that people remember your brand every time they use your app instead of visiting your website just once or twice a month, depending on their needs and requirements.
Why are Mobile Apps Ultimately Better than Websites?
A website and a mobile app serve very different purposes for many businesses. A mobile app is inherently more personal than a website because it’s made for one type of device, whereas websites can be viewed on multiple platforms, making them far less tailored for specific users.
With a website, you’re reaching out to multiple audiences. In contrast, you speak directly to individuals through their phone or tablet screen with an app. It ensures clients receive only notifications they are interested in receiving and that they enjoy interacting with your content in whatever manner best serves them.
So, what to do next!
Connect with a web development company to make the most of your project based on the target audience needs.