If We Know What To Do, Why Can’t We Do It? Challenges in Applying the VOC.


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We asked clients at the MaritzCX Automotive Conference what are the biggest hindrances in taking the Voice of the Customer and actually applying it to improve their customers’ experience.    After all, isn’t that the work?  Some common themes emerged including the fact that there’s so much data that’s available for analysis…what do you do with it?

Here’s some great insight from General Motors, Mazda, and Chrysler.

Until next time.


PS  With holiday gift giving right around the corner, we like to be full service here at MaritzCX.  With thanks from our UK office, here are some ideas for the car enthusiast on your list.  My favorite is the Hot Wheels track.


Republished with author's permission from original post.

Chris Travell
Chris Travell is VP, Strategic Consulting for the Automotive Group of Maritz Research. He is responsible for working with Maritz' Insight Teams to further the understanding and application of the firm's automotive research. He has appeared on numerous television programs and is often quoted in Automotive News, Time, USA Today, Edmunds, Detroit Free Press, The Globe and Mail and various other publications in regard to issues related to the North American automotive industry. He is the principal contributor to The Ride Blog, Maritz Research's automotive blog.


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