We asked clients at the MaritzCX Automotive Conference what are the biggest hindrances in taking the Voice of the Customer and actually applying it to improve their customers’ experience. After all, isn’t that the work? Some common themes emerged including the fact that there’s so much data that’s available for analysis…what do you do with it?
Here’s some great insight from General Motors, Mazda, and Chrysler.
Until next time.
@christravell
PS With holiday gift giving right around the corner, we like to be full service here at MaritzCX. With thanks from our UK office, here are some ideas for the car enthusiast on your list. My favorite is the Hot Wheels track.
