It is in your best interest to be a visible brand. Consumers should be able to easily find you – if they stumble upon your business time after time, you’ll become part of their lives and they’re likely to reach out to you when in need of a specific product or service. There are many ways in which you can become that permanent fixture in consumer imagination. Here are 7 smart ways to help make your brand more visible to consumers and seriously boost your sales.
Set up a referral program
One way to improve your visibility is allowing your customers to do it for you. People love to share things with others, so if you offer a good inventive, chances are your existing clients be willing to spread the word about your business to everyone they know. Consequently, they’ll give you a source of new leads and broaden your client base.
Make your referral program irresistible by offering commissions, savings on future purchases or anything else that will help you stand out and emphasize your brand’s personality. If you need some pointers, here’s an excellent resource.
Focus on getting publicity
If you want to be visible, you need publicity – but only in the right media. Research your audience and develop a strategy for your PR campaign – you need to be exactly where your target hangs out. It can be both online and offline. Consider radio, TV, or even magazine ads. One well-placed ad can do more for your brand than months of marketing efforts. Get media coverage and you’re bound to become more visible.
Include your business in local databases
People like to browse online directories while searching for local products and companies. That’s why you need to be present in databases and business search engines for your location. Practically every country has at least a couple of such websites – for instance, if you operate in Australia, consider setting up a profile on AuBiz.
Create a strong presence on social media
Naturally, social media should be an important part of your strategy – they’re the best place to directly interact with and engage consumers. Learn where your target audience hangs out and listen to their conversation. That’s how you’ll be able to smoothly enter their feed and talk to them about problems your brand can solve. Post photos, invest in content creation and develop your brand hashtag. Be present and interact with customers – they’re going to notice your attitude.
Partner with a charity organization
Choose a cause you care about and partner up with an organization that realizes a mission which is close to your heart. Be genuine here – consumers can easily smell a commercial partnership. You can host an auction or help out with organizing an event – this is how you make your brand stand out and become a part of a community, consequently helping you to become more visible to a wider group of consumers.
Invest in SEO
Visibility also means being in top search ranking results. People use Google for everything these days, including searching for businesses. It’s in your interest to determine which keywords your ideal clients use to find information about dealing with an issue your brand solves, and include them in your titles, tags, and all online content. That’s how you build brand awareness online. To begin your journey with SEO, check out this incredibly comprehensive resource from Moz.
Make the most from your network
Ask your friends, colleagues and the entire social network for help in spreading the word about your brand. Get testimonials that show your expertise. Expand your network with referral programs and you’ll reach a wide audience which is genuinely interested in what you’ve got to offer.
Follow these tips and you’re bound to become much more visible, attracting consumers to your brand and significantly increasing your sales.
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