How To Make Yourself Visible To Customers


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It is in your best interest to be a visible brand. Consumers should be able to easily find you – if they stumble upon your business time after time, you’ll become part of their lives and they’re likely to reach out to you when in need of a specific product or service. There are many ways in which you can become that permanent fixture in consumer imagination. Here are 7 smart ways to help make your brand more visible to consumers and seriously boost your sales.

Set up a referral program

One way to improve your visibility is allowing your customers to do it for you. People love to share things with others, so if you offer a good inventive, chances are your existing clients be willing to spread the word about your business to everyone they know. Consequently, they’ll give you a source of new leads and broaden your client base.

Make your referral program irresistible by offering commissions, savings on future purchases or anything else that will help you stand out and emphasize your brand’s personality. If you need some pointers, here’s an excellent resource.

Focus on getting publicity

If you want to be visible, you need publicity – but only in the right media. Research your audience and develop a strategy for your PR campaign – you need to be exactly where your target hangs out. It can be both online and offline. Consider radio, TV, or even magazine ads. One well-placed ad can do more for your brand than months of marketing efforts. Get media coverage and you’re bound to become more visible.

Include your business in local databases

People like to browse online directories while searching for local products and companies. That’s why you need to be present in databases and business search engines for your location. Practically every country has at least a couple of such websites – for instance, if you operate in Australia, consider setting up a profile on AuBiz.


Create a strong presence on social media

Naturally, social media should be an important part of your strategy – they’re the best place to directly interact with and engage consumers. Learn where your target audience hangs out and listen to their conversation. That’s how you’ll be able to smoothly enter their feed and talk to them about problems your brand can solve. Post photos, invest in content creation and develop your brand hashtag. Be present and interact with customers – they’re going to notice your attitude.

Partner with a charity organization

Choose a cause you care about and partner up with an organization that realizes a mission which is close to your heart. Be genuine here – consumers can easily smell a commercial partnership. You can host an auction or help out with organizing an event – this is how you make your brand stand out and become a part of a community, consequently helping you to become more visible to a wider group of consumers.

Invest in SEO

Visibility also means being in top search ranking results. People use Google for everything these days, including searching for businesses. It’s in your interest to determine which keywords your ideal clients use to find information about dealing with an issue your brand solves, and include them in your titles, tags, and all online content. That’s how you build brand awareness online. To begin your journey with SEO, check out this incredibly comprehensive resource from Moz.

Make the most from your network

Ask your friends, colleagues and the entire social network for help in spreading the word about your brand. Get testimonials that show your expertise. Expand your network with referral programs and you’ll reach a wide audience which is genuinely interested in what you’ve got to offer.

Follow these tips and you’re bound to become much more visible, attracting consumers to your brand and significantly increasing your sales.

Photo credits:

Sarah Collins
Sarah Collins is an avid traveller and globetrotter currently employed by and helping people like her find the best ways to travel all around the world.


  1. Good advice. I especially like the Moz guide. The referral pricing is a bit much for my small business.

  2. Awesome article. I also worked on that topic but only for mobile apps.
    It is difficult to underestimate the role of marketing during the project development. Marketing is an integral part of any business from small to large.

    Make sure you are social
    In the world of likes, tweets, and comments – it is essential to have a blog strategy. From 2009 to 2012 the number of company blogs increased on 14% and it is still continue growing – do not ignore this fact. Nowadays, blogs represent the core of a contemporary social marketing and communications strategy.

    As I have told you before – every detail is important during the marketing campaign. The app store optimization is not an exception.
    What do I mean? I mean that you need to make your app store page more attractive to the visitors. In turn, it leads to increased number of downloads.

    Digital letters
    Except for the letters on the pre-launch stage with a notification that the app is about to go live, you can provide the post-launch email campaign. It will refresh user’s memory.
    Look at it on

  3. Nice article!
    Really, promotion is a part and parcel of success. Social networks, blogs, media, SEO can help to implement rather good marketing strategy.
    We also have to mention about TV channels and share function. Television commercials are effective. If the budget allows this way can be rather profitable. Making a promo video and uploading it to the Internet can bring positive results.
    And about share fucntion.
    mobile application developers underestimate the value of the built-in «Share» button. In fact, with this wonderful button is quite simple to get users to advertise the application to friends via Facebook, Twitter or Instagram for free. Imagine that you are a developer of a pedometer application, you direct route to the groups dedicated to a healthy lifestyle. Here is also some useful piece of information


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