Easy Does It For Better Customer Experiences


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Being ‘easy to buy from and deal with’ is an integral part of delivering an outstanding customer experience, and with ever increasing customer expectations, the best businesses are always looking for ways to make it easier for their customers. Here are 3 examples of forward thinking businesses who are doing it – see if it prompts any thoughts (or even better, actions, for your business)

SubwayPay For Your Subway Sandwich By PayPal!

Subway customers in the US will soon be able to pay for their food using the PayPal’s OneTouch system, which means they can pay for orders without having to type in passwords, usernames or payment credentials. Being ‘easy to buy from’ is something they’ve been focussing on for some time as they already allow other ways such as their own in-app payment option, Android Pay and Apple Pay.

These payment methods also allow customers to link their digital wallets with Subway’s customer loyalty scheme.

Voice RecognitionForget Passwords, ING Bank Recognise Your Voice!

Frustrated at trying to remember your password, answering lots of questions about your mother’s maiden name, your favourite pet and your inside leg measurement when ringing your bank? Well Dutch bank ING has launched a system that recognises your voice and allows customers to check their balance and make mobile payments over the phone. You simply say a short phrase that is recorded and matched to a file stored on your phone, and off you go!

LuggageGatwick Airport Picks Up And Delivers Your Luggage!

You can now end heavy luggage hauling misery to and from the airport as Gatwick Airport are offering passengers a same day, on-demand luggage delivery service! Passengers staying within the M25 are now able to use the AirPortr service, which ferries their bags between the airport and their home or hotel. They simply provide the pick up and delivery addresses and AirPortr collects and delivers luggage between them. They hope to expand this beyond the M25 in the coming year.

So, what does this all mean for you and your business? Well, why not identify areas to make yourself ‘easier’? Here are some ways how…

1. Get The Basics Right….

Eliminate the blockages in your current systems and processes – stand in your own queues and see what you’re like to do business with. It’s all about removing your ‘Sales Prevention Officers’!

2. Identify Your Customers Problems And Frustrations….

Are there certain things that you (and your industry) do, or don’t do, that frustrate, irritate or annoy your customers? These could be opportunities! Find out what they are and eliminate or minimise them!

3. Offer More…..

Are there things that your customers need and want that they would be happy to pay you (more) for? Think again about ‘problems and frustrations’, and also things that ‘they’ve always done’ – these could be opportunities for you!

So go on, take some time out, ask some questions and ‘make it easy on yourself’!

Republished with author's permission from original post.

Andy Hanselman
Hi there! I help businesses and their people create competitive advantage by 'Thinking in 3D'! That means being 'Dramatically and Demonstrably Different'! I research, speak about, write about and work with businesses to help them maximise their sales and marketing, their customer service and their customer relationships.


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