Paul Mosenson
Paul Mosenson
Owner of NuSpark Marketing Helps B2B and B2C companies market themselves through integrated tactics, (traditional advertising, internet advertising, SEO, social media), conversions, and sales through lead nurturing/marketing automation.
Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.
I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B...
The B2B Lead Generation-Demand Generation Book “Hall of Fame”
As we head into the winter months and most of us aren't out as much, it's a good time to catch up on some...
Focus Roundtable Recap: Optimizing Landing Page Conversion Rates
I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Creating the proper conversion architecture...
The missing topic on b2b digital lead generation: advertising
Remember advertising? Remember media plans? If you believe all those social media experts and SAAS platforms, you'd think advertising has gone away....
32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
Everybody does list-format blog posts this time of year. Thought I'd give it a shot as well, running through a master list of...
A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
There's a technology available that identifies company and prospect visitors to your websites, landing pages, and forms. Long available within marketing automation, these...
The A-Z Guide to B2B Lead Generation
I thought I'd have fun with this post and attempt to explain key principles of lead generation and inbound marketing in an A-Z glossary...
Video 2: Benefits of Lead Nurturing and Better Conversion Tactics; a Lead Generation ROI Calculator
This is the second video in an ongoing series on optimizing your marketing and lead management efforts. Called "Musings, Advice, and Tips" I...
Video Blog 1: An Introduction to the B2B Buying Funnel
For those who follow our blog, you know we have a lot of great content, covering all aspects of digital media and lead generation...
Is Blogging Right for my Business? The Benefits of a Business Blog
The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How...
Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
I'm taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If...
Sales Best Practices include Marketing-Sales Alignment
I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession...
SEO and Content Marketing Work Together
Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google's first...
Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.
The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. Google...
Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
Been thinking about content marketing again and after some recent engagements with some clients, I thought I'd better shed some light on some important...
Marketing Automation- What’s the Fuss? New Book Sets the Record Straight
If you're a B2B marketer and you're not hibernating, you obviously know the concept of marketing automation. You've been to trade shows and b2b...
The Statistics of Lead Nurturing for B2B
You know what lead nurturing is… Here's my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis...
An Email to Bob in Sales: Thanks for aligning with us in Marketing
Dear Bob, It's Paul in Marketing. How are you? I haven't seen you much around the office lately; I know we're both crazy...
Market Research: The First Step to a Lead Generation Strategy; Interview with Carolyn Frith
Lost in all the buzz on social media and lead generation is the importance of market research as the seeds to a content marketing...
How to Get Started with a Content Marketing Plan
Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more. Since...