Paul Mosenson
Paul Mosenson
Owner of NuSpark Marketing Helps B2B and B2C companies market themselves through integrated tactics, (traditional advertising, internet advertising, SEO, social media), conversions, and sales through lead nurturing/marketing automation.
The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks.
In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks. There's...
A Brief Guide to Increasing Website Conversions with Video
More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions. I've been...
Targeting B2B Companies with Online Display and Social Media Advertising
With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately...
A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising. With Facebook getting into the exchange business,...
Social Media Metrics & Analytics; Measuring Success
So I was speaking at a conference this week, when a marketer from a non-profit asked me a question we've all heard before, just...
Remarketing Advertising Strategies with Google Analytics
Retargeting or remarketing banner ad campaigns continue to be in my head as a lead generation and conversion tactic for internet marketing strategies. ...
Online Display Advertising, Targeting, and Capturing Leads
It's time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the...
Top 10 Reasons You Need a Corporate Blog for Lead Generation
There are numerous benefits to blog as a company. It's an essential internet marketing tactic. If managed right, blogging will drive website traffic,...
A Social Media Measurement Dashboard; One Approach
Are your social media efforts working? That's one of the most misunderstood questions in marketing today. "Working" can mean a number of...
A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click
That means better ad positioning, lower cost, higher click-thru rate, more conversions, reduced cost-per-conversion, and thus more efficient leads into the funnel. When we manage...
Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old...
Online Display & Social Media, Branding & Attribution- Affects on Conversions
The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet...
A Primer on Getting Started with Google+ Business Pages
With more than 40 million users Google+ is growing as a social media powerhouse. Considering Google is the largest search engine in the world...
Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
Let's talk retargeting. For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there's no question it...
The new Demand Waterfall from SiriusDecisions; An Introduction
This week SiriusDecisions presented their new demand waterfall model. It was very well received at the annual conference this week. Where before it...
Generating Leads from a Facebook Fan/Business Page Engagement Strategy
Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still...
An Overview of the Google Adwords Recent Changes & New Features
Pity those poor writers who've written books on Paid search and Google Adwords. There have been so many modifications in search over the last...
Stop the Insanity; A View on Social Media ROI for Lead Generation
I'm a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. ...
The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit
In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits...
LinkedIn and Twitter Advertising and Marketing Options; A Primer
LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you're buying online...